WHILE other countries’ banks have been snapping like twigs under the stresses of the financial crisis, Canada’s conservative financial institutions have been as steadfast as giant Douglas-firs in an old-growth forest. That cautiousness is great when it comes to looking after their customers’ money, but it also makes for some extremely boring corporate communications — [...]
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On August 19, Business Wire LA hosted a media breakfast and panel discussion titled “Video & SEO: Best Practices for Effective Marketing & PR” at the Olympic Collection in west Los Angeles. Our expert panel discussed the increasing popularity of online video in brand communications and shared tips with the audience of LA area communicators [...]
EARNINGS reporting practices are evolving and becoming more complicated as companies increasingly integrate social media channels into their distribution circuits — and one good example is the closely watched technology bellwether Cisco Systems Inc. (NASDAQ:CSCO) Yesterday, Cisco reported its Q4 2010 results after the regular Nasdaq trading hours but during a very active after-hours session [...]
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…and popularity is not influence. In social media, influence has taken center stage. With the spotlight perfectly fixed on the “me” in social media, a large shadow is now cast over the “we” that defines the social web. As individuals begin to realize the possibilities and benefits that surface as a result of building connected [...]
COMPANIES that are early adopters of social media for corporate communications are increasingly using channels like Twitter, Facebook and YouTube to deliver investor-related information, a new study has found. Conducted by Q4 Web Systems, which provides software for managing corporate and investor relations websites, the study looks at the social media activities of 362 companies [...]
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Two communication folks from American Century Investments, a mutual fund firm with about $60 billion under management, gave a great talk today at the Social Media Club of Kansas City on an online campaign building the company’s brand. As investor relations and corporate communication people at many companies are exploring social media – dipping our [...]
A successful marketing or PR campaign involves a lot of components, and chief among them is great content. Part of that content is, obviously, text. Searchability guides much of marketing today, and properly written text means better search results.
But another key component is multimedia. Compelling product demonstrations, captivating commercials, videos that go viral . . [...]
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Social Networks are among the most powerful examples of socialized media. They create a dynamic ecosystem that incubates and nurtures relationships between people and the content they create and share.
As these communities permeate and reshape our lifestyle and how we communicate with one another, we’re involuntarily forcing advertisers and marketers to rapidly evolve how [...]
