Tag Archives: youtube

Pinterest Rivals Twitter in Referral Traffic

To those of you who lead “the Pinteresting life,” you’ve contributed to a phenomenon that is certainly putting its clicks where the hype is. By that I mean, Pinterest is a two-year old cultural sensation that is borderline causing dependency among its users and the rabid audiences they’re developed. This rapid fire network has pinned [...]

#PR & #Marketing Learn A Quick Lesson in Video Editing

When it comes to recording and editing videos, I’m lucky to have a Macbook Pro.  I use iMovie to capture and edit my videos before I upload them to YouTube.  However, many PR and marketing professionals don’t have a Mac and they’re using PCs. With the increasing demand for interactive video content and many of [...]

How Citigroup uses social media in its quarterly reporting

Updated: See update at end of post. BIG American banks are hardly innovators in the field of online investor relations communications, but Citigroup Inc. (NYSE:C) is breaking the mold by incorporating social media into its quarterly reporting. The third-largest US bank is using Twitter, YouTube and its corporate blog in parallel with its traditional disclosure [...]

NASDAQ OMX Nordic regulator discusses social media

COMPLIANCE risk is the most common reason given by investor relations professionals in Scandinavia to explain why they do not use social media, and various discussions and events that have tackled the topic haven’t helped to give them more comfort. To further explore the compliance risks I met up with Annika von Haartman, Head of [...]

Editor’s Corner: How to Bring Social Media into Your Press Release

Editor’s Corner: Tips for bringing social media into your press release and getting you message found, seen and shared

Surprise as investor relations YouTube video goes viral

A VIDEO produced for Corning Incorporated’s (NYSE:GLW) Investor Day last month has become the most-watched corporate video of all time on YouTube with more than 8.8 million views. The 6-minute video was shown during Corning CEO Wendell Weeks’ presentation to institutional investors and analysts in New York Feb. 4. It is meant to showcase potential [...]

How Polycom uses social media in its quarterly reporting

“A LINK to the call will be provided on Twitter, Facebook and Linkedin,” and with that Michael R. Kourey, Chief Financial Officer of Polycom Inc. (NASDAQ:PLCM) begins reading the obligatory caution about forward-looking statements on his company’s Q4 2010 earnings call. For the past several quarters, the Pleasanton, California-based maker of video and telecommunications products [...]

Twitter most popular with FTSE 100 companies

TWITTER is the most popular social media service among FTSE 100 companies while Facebook and corporate blogs are least popular, a survey by UK-based corporate web development firm The Group has found. The firm says that 45% of the large-cap companies in the UK’s blue-chip index now have Twitter accounts, a rise of almost 50% [...]

Communicating executive pay information on the web

NOW that US shareholders have a formal way to express their opinions on companies’ executive compensation practices, forward-thinking governance and investor relations professionals might want to think about using the web to tell their companies’ compensation stories. While most directors, governance professionals and IROs will probably be focusing their attention on trying to spruce up [...]

Discussion: How to push social media for IR forward?

Patrick Kiss, Head of Investor & Public Relations at Deutsche EuroShop AG, sees a lack of progress in the use of social media for investor relations. He wonders if the time has come for IROs to take the next step and move beyond monitoring to active engagement — or potentially even withdraw to the sidelines.