Tag Archives: Yahoo

Press Releases and Branding: Build Your Brand for Better SEO

With two billion active users and 130 million domains on the web, indexing the torrent of information is a challenge for large search engines and impossible for individuals. One way to distinguish your company or organization is to build a trusted brand within your niche. Press releases, done well, can play a role here. Search [...]

SEO 104: Press Release SEO Final Exam

Welcome to the final edition (for now) of our SEO Q&A mini-series.  If you haven’t yet, I recommend taking a few minutes and reading through the previous posts: SEO 101, SEO 102 and SEO 103. If you’re the impatient type, feel free to go straight to the Final Exam.  Otherwise, continue on to our final [...]

SEO 103: Advanced Press Release SEO Questions From Our Webinars

Welcome to the third edition of our webinar Q&A series.  If you missed the first two posts, please take a moment to read SEO 101 and SEO 102 so you’ll be prepared for the final exam at the end of SEO 104. Ready?  Here’s the third selection of questions straight from attendees of our press [...]

Do special characters in press release headlines matter?

Judging from my recent experiment, they do. For years, conventional wisdom suggested  avoiding special symbols such as ® (registered trademark) and ™ (trademark) in press release headlines.  The assumption has been that search engines and downstream sites to which releases are pushed have difficulty digesting words with symbols attached and your release may be misconstrued. [...]

How Many Links are Enough? It Depends: All Things Press Release Podcast

We talk a lot about links in press releases at Business Wire.  Why?
Because links are important signposts for both readers and search engine robots.   They can help with your page rank, drive traffic to your website, amplify your message and help increase engagement and understanding.
In this edition of  the  All Things Press Release podcast,  our EON [...]

Online Finance Wishlist: Can you show a brother some love?

So much progress has been made in online finance, but man,  we still have so much more to do! While the amount of investing information has exploded online, there are still major gaps in many of the top sites that seem like no-brainers to fix.
The following list — submitted to me over the past 12 [...]

10 predictions in online finance for 2010

I’ve been thinking about what the future has in store for investors and I’d like to use this post to help clarify my thinking.   Essentially, I’d like to hone in on what 2010 portends for online finance.  I’m looking for some broader trends, as well as some company-specific prognostication.

AOL’s ascension, Yahoo Finance’s continued domination, Google [...]

SEO Tip Jar: Common Questions about Press Release Link Practices

Looking to learn more about the art and science of Search Engine Optimization?  Join Joseph Miller, EON Product Manager, for a new batch of tips from his SEO Tip Jar.
Links are the currency of the web and are quickly becoming more important to savvy PR practitioners and communicators.  Links help determine where you rank in [...]

Bernanke to reassure help is coming for economy (Reuters)

Federal Reserve Chairman Ben Bernanke holds up a mug, a traditional gift to speakers at the National Press Club, after delivering remarks at a luncheon in Washington, February 18, 2009. (Jonathan Ernst/Reuters)Reuters - Federal Reserve Chairman Ben Bernanke this week will offer assurance that help is on the way for the troubled U.S. economy and may offer clues on additional steps that could be taken to halt an ever-steepening dive.

Bank rescue details key to stave off bears (Reuters)

A man walks past a Citibank branch downtown Washington, February 20, 2009. (Yuri Gripas/Reuters)Reuters - Bears could have the upper hand again this week if Wall Street fails to get assurance that major banks can be rescued without being seized by the U.S. government.