Tag Archives: XHTML

Business Wire: Remaining Relevant for All The Right Reasons

by Neil Hershberg, Senior Vice President, Global Media, Business Wire The Washington Post Company’s decision to put Newsweek on the block this week is the latest example of the modern Darwinism that is radically reshaping the media industry. For me, the news was more personal, having  spent a decade [1977-1987] at Newsweek when it was [...]

Don’t Ask the Barber if You Need A Haircut and other Press Release Wisdom from Warren Buffett

Press releases are a multi-tasking bargain with an ability to work as both an SEO/linkbuilding tool and as direct marketing.