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World Wide Rave – A Book Review

February 22, 2010 – 9:43 am

I know why David Meerman Scott (@dmscott), author of The New Rules of Marketing & PR and World Wide Rave is one of my favorite marketing/PR authors…it’s because he writes a book that has me absorbed in every page. Congratulations David on World Wide Rave, another book really well done!

By Deirdre | Posted in Industry Blogs | Also tagged book, David Meerman Scott, dmscott, roi, social media, The New Rules of Marketing & PR | Comments Off

My 2010 Reading and Book Review List

January 1, 2010 – 3:03 pm

On the first day of the year, I wanted to provide a preview my 2010 book-reading list. I read some excellent books in 2009 that I’ve shared in earlier reviews, from Chris Brogan and Julien Smith’s Trust Agents to Gary Vaynerchuk’s Crush It (both must read books). As mentioned in my post, “PR New Year’s Resolutions,” one of my resolutions is to read and review more books on my blog.

By Deirdre | Posted in Industry Blogs | Also tagged 2011: Trendspotting for the Next Decade, book, Brian Solis, charlene li, David Meerman Scott, Do Business, Engage in the New Web, Erik Qualman, Facebook Marketing, Free: The Future of a Radical Price, Groundswell, Josh Bernoff, Justin Levy, Neal Schaffer, PR 2.0, Richard Laermer, Seth Godin, Shel Israel, Socialnomics: How Social Media Transforms the Way We Live, The Truth About Trust in Business, Tribes: We Need You to Lead Us, Twitterville, Vanessa Hall, Windmill Networking: Understanding Leveraging and Maximizing LinkedIn | Comments Off