Tag Archives: Webinars

Monika Maeckle: New Media Career Exemplified by Change Morphs to the Next Stage

New media careers don’t come to an end, they just morph to the next stage. Vice President of New Media Monika Maeckle leaves Business Wire to launch a strategic communications consultancy in 2012, and to cover the life cycle at the Texas Butterfly Ranch blog.

How to Write Good Quotes: Keeping it Real Makes Your Press Release More Effective

Remove buzzwords, jargon and bloat from your press release quotes to make them more effective.

Brave, Rude World: Intrusive Technologies Beg Etiquette Questions for PR Folks trying to Mind their Mobile Manners

Anna Post of the Emily Post Institute offers tips for minding your mobile manners in the brave rude world of the constantly connected professional communicator.

Mayday! Mayday! Monthlong Focus on Press Release Measurement Aims to Answer Questions

Business Wire’s monthlong focus on press release measurement aims to address your “measurement emergencies” with tips and tools to help you figure out what’s working and not with your press releases

Importance of Writing Good Headlines Magnified as Attention Spans and Space Decrease

Writing a Good Headline Has Never Been More Important. Join us for free webinar featuring a veteran newspaper editor and SEO specialist to learn tips on how to make your headline more effective.

Upcoming Event: Best Practices for Online Press Releases

Start the new year right — sign up for our upcoming webinar, “A Successful Online Press Release: From Start to Finish.” Join Market Motive Online PR Professor Greg Jarboe and Business Wire Product Manager Joseph Miller to learn cutting-edge practices for the modern optimized press release. This workshop will cover current best practices of the [...]

SEO 104: Press Release SEO Final Exam

Welcome to the final edition (for now) of our SEO Q&A mini-series.  If you haven’t yet, I recommend taking a few minutes and reading through the previous posts: SEO 101, SEO 102 and SEO 103. If you’re the impatient type, feel free to go straight to the Final Exam.  Otherwise, continue on to our final [...]

Twitter Tips Result from our What to Expect When You Tweet Your Press Release Webinar

Press Releases and Twitter: Twitter Tips result from our What to Expect When you Tweet Your Press Release

SEO 103: Advanced Press Release SEO Questions From Our Webinars

Welcome to the third edition of our webinar Q&A series.  If you missed the first two posts, please take a moment to read SEO 101 and SEO 102 so you’ll be prepared for the final exam at the end of SEO 104. Ready?  Here’s the third selection of questions straight from attendees of our press [...]

SEO 102: More Press Release Optimization Questions from our Webinars

This is the second edition in my mini-series on SEO basics based on questions we’ve received in our ongoing webinar series on press release SEO.  In this post I address five questions that are a bit more advanced than those I answered in SEO 101, the first post in the series. Should we embed a [...]