In this edition of SEO Tip Jar I want to show you some free keyword tools that can start using today to supplement your press release and online content creation efforts. Keyword tools are an excellent resource to help you optimize for search, generate new ideas, gauge the relative popularity of different keywords among searchers [...]
By Joseph Miller, EON Product Manager
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Posted in Industry Blogs
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Also tagged business wire, EON: Enhanced Online News, free tools, ideas, keywords, Press Release, Press Release Optimization, Press Release writing, press releases, seo, SEO Tip Jar, Small Business Marketing, writing
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Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check [...]
By Amy Yen, Marketing Specialist, Business Wire
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Posted in Industry Blogs
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Also tagged ACBJ, Advanced Language & Media Services, business wire, Business Wire Events, Corrie Harding, Jason Silverstein, Joe Carleo, MEDIAmobz, multimedia, News & Observer, Palm Beach Post, Rachel Toole, Rick Christie, Scott Sharpe, seo, Social Media Release, Valerie Aguirre, video, video and seo, video marketing, WCNC
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It’s the age old question. As long as companies and PR practitioners have been sending releases, everyone has wanted to know when is the best time to send my release?
Everyone still wants to know because there is really no true right answer. Until Google starts mining data directly from our minds predicting the future will continue to be a difficult endeavor. However, with the power of free tools and site search it’s become relatively easy to get a read on the present and measure short term opportunities.
Here’s my basic premise: using tools like Google Trends and site search on the major press release distribution sites like Business Wire to gauge the amount of competition, you can increase your chances of catching a wave and contributing to a hot story.
By Joseph Miller, EON Product Manager
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Posted in Industry Blogs
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Also tagged business wire, Google, Google Trends, press release distribution, Press Release Optimization, Press Release Strategy, Press Release Tips, search, seo, SEO Tip Jar
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For this edition of SEO Tip Jar I wanted to look at hit releases and see what attributes they tend to have in common. My methodology was simple and straightforward. I defined hit releases as those getting the most release reads (or page views) and took the top 10 releases on EON: Enhanced Online News [...]
More than 90 PR and IR professionals joined our Business Wire San Francisco media breakfast panel at Autodesk’s Gallery Conference center on Thursday, April 15th, in San Francisco, CA for “Navigating Today’s Global Mobile Social World from a PR Perspective,” an engaging discussion on the state of social media, best practice case studies, trends and [...]
By Amy Yen, Marketing Specialist, Business Wire
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Posted in Industry Blogs
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Also tagged AdHocnium, Autodesk, business wire, Business Wire Events, Chris Heuer, David Toole, global mobile, Kimarie Matthews, Maura Ginty, MEDIAmobz, mobile, Monika Maeckle, Ogilvy, Ogilvy 360 Digital Influence, PR, Press Release Optimization, Press Release Tips, public relations, Rachel Polish, social media, Social Media Club, Wells Fargo
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Judging from my recent experiment, they do. For years, conventional wisdom suggested avoiding special symbols such as ® (registered trademark) and ™ (trademark) in press release headlines. The assumption has been that search engines and downstream sites to which releases are pushed have difficulty digesting words with symbols attached and your release may be misconstrued. [...]
By Joseph Miller, EON Product Manager
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Posted in Industry Blogs
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Also tagged Bing, business wire, Google, Press Release Optimization, Press Release Tips, search, search engine optimization, seo, SEO Tip Jar, Yahoo
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Great press releases start with great headlines. More and more press release writers are learning that a great headline is not only about being catchy, but also about applying SEO best practices in order to maximize your reach in search engines.
In this edition of the All Things Press Release podcast, our EON Product Manager Joseph [...]
By Joseph Miller, EON Product Manager
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Posted in Industry Blogs
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Also tagged All Things Press Release, business wire, EON: Enhanced Online News, headlines, podcast, Press Release, Press Release Optimization, Press Release Tips, search engine optimization, search friendly headlines, seo
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It’s the multi-platform approach.
In an enlightening survey rich with statistics, the Pew Internet and American Life Project announced the results of their ”Understanding the Participatory News Consumer” study today. Among the fascinating stats culled from the telephone survey of 2,259 adults 18 or older is the fact that almost half (46%) said they get their news from four [...]
February 26, 2010 – 10:43 am
We talk a lot about links in press releases at Business Wire. Why?
Because links are important signposts for both readers and search engine robots. They can help with your page rank, drive traffic to your website, amplify your message and help increase engagement and understanding.
In this edition of the All Things Press Release podcast, our EON [...]
February 22, 2010 – 2:38 pm
The periodic PR Peeps Poll results are in and reflect a growing move by professional communicators to access news and press release content from mobile devices. Thirty percent of 297 polled said they do just that “all the time.”
They’re not alone. Smartphones will outnumber desktop shipments by 2012, according to a recent report by Morgan Stanley. And a [...]
By Monika Maeckle, Vice President New Media Business Wire
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Posted in Industry Blogs
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Also tagged All Things Press Release, business wire, mobile, poll, Polls, PR, PR Peeps poll, press release distribution, public relations, social media
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