Tag Archives: web 2.0

Monika Maeckle: New Media Career Exemplified by Change Morphs to the Next Stage

New media careers don’t come to an end, they just morph to the next stage. Vice President of New Media Monika Maeckle leaves Business Wire to launch a strategic communications consultancy in 2012, and to cover the life cycle at the Texas Butterfly Ranch blog.

Online News Association 2010 Conference Recap

By: Cecile Oreste, Media Relations Specialist, Business Wire/DC Business Wire Media Relations Specialist Cecile Oreste was among the 1,200 media professionals in attendance at the Online News Association (ONA) 2010 Conference in Washington, DC. Online journalists, educators and students from around the country came to the Renaissance Washington, DC Downtown Hotel Thursday, October 28th through [...]

Tech PR Peeps Poll: 80.4% Say Twitter Overrated As Tool for Pitching Authors

This is a guest post from Travis Van.  Travis is the founder of Business Wire partner ITDatabase, a research platform for tech industry PR. Social media fever runs so high these days that it’s tough for tech PR pros to distinguish real opportunities from the useless fluff regularly offered up by pundits. Particularly unclear is [...]

Columbus, OH Social Media Pros on Social Media ROI

by Phil Dennison, Senior Marketing Specialist, Business Wire Video by Melissa Chambers, Client Services Representative, Business Wire/Cleveland Business Wire/Cleveland held a special breakfast event on Sept. 15, 2010, in Columbus, OH: “Social Media ROI: Being Seen is Not Enough,”  in which a panel of four pros involved in different aspects of social media discussed ways [...]

InvestorHQ and NewsHQ Now Available

We teased you with them a couple of months ago — now they’re finally available. InvestorHQ and NewsHQ, our new online investor center and online newsroom products, are here for your company to build and better your web presence. Take a look at today’s press release, and view the two slideshows below that outline some [...]

SEO 103: Advanced Press Release SEO Questions From Our Webinars

Welcome to the third edition of our webinar Q&A series.  If you missed the first two posts, please take a moment to read SEO 101 and SEO 102 so you’ll be prepared for the final exam at the end of SEO 104. Ready?  Here’s the third selection of questions straight from attendees of our press [...]

SEO 102: More Press Release Optimization Questions from our Webinars

This is the second edition in my mini-series on SEO basics based on questions we’ve received in our ongoing webinar series on press release SEO.  In this post I address five questions that are a bit more advanced than those I answered in SEO 101, the first post in the series. Should we embed a [...]

SEO 101: Questions From Our Press Release Optimization Webinar

For this edition of SEO Tip Jar I culled some questions from last week’s webinar on Press Release SEO presented by Alison MacDonald, Raschanda Hall and  yours truly.  We’ve held this webinar a few times now, and some questions keep coming up.  In that vein, I thought I’d start a mini-series answering your basic press [...]

PR Peeps Poll: What’s Your Biggest Digital Pet Peeve? Almost 40% said “All of the Above”

PR Peeps Poll: What’s your top digital pet peeve? Almost 40% of Professional Communicators said “all of the above.” Are we really ruder than decades ago? Apparently so.

Press Release Case Study: From Press Release to Dr. Phil Show

Press release case study: Author’s first press release lands her on Dr. Phil Show and increases book sales from 2-3 a week to 2-3 a day.