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Media Relations in the Digital Age Event Recap

July 15, 2010 – 3:15 pm

by Cecile Oreste, Media Relations Specialist, Business Wire DC Members of the Business Wire/DC team were in attendance at Media Relations in the Digital Age held at the US Navy Memorial & Heritage Center on Wednesday, July 14th. The event, which was organized by the Professional Development Committee of the PRSA – National Capital Chapter, [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged business wire, Business Wire Events, Ceci Connolly, Cecile Oreste, Greg Ip, Jordan Rau, journalists, Kaiser Health News, Marketplace, media, Media Relations in the Digital Age, Nancy Marshall-Genzer, pitching, pitching tips, PR, Press Release Tips, PRSA, Public Policy, public relations, The Economist | Comments Off

Interview with Emilio Garcia-Ruiz of The Washington Post

June 9, 2010 – 2:19 pm

– by Cecile Oreste, Media Relations Specialist, Business Wire/DC I recently met with Emilio Garcia-Ruiz, editor for the Local section of The Washington Post, to talk about newsgathering trends and press release distribution. Emilio has extensive knowledge of these topics, with more than 25 years of experience in the newspaper industry and a journalism degree [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Cecile Oreste, crowdsourcing, editor interview, Emilio Garcia-Ruiz, interview, journalism, journalism tips, journalist interview, newsgathering, Press Release Tips, social media | Comments Off

Business Wire: Remaining Relevant for All The Right Reasons

May 10, 2010 – 5:24 am

by Neil Hershberg, Senior Vice President, Global Media, Business Wire The Washington Post Company’s decision to put Newsweek on the block this week is the latest example of the modern Darwinism that is radically reshaping the media industry. For me, the news was more personal, having spent a decade [1977-1987] at Newsweek when it was [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged business wire, disclosure, Neil Hershberg, news release technology, Newsweek, NX system, XHTML | Comments Off

Press Releases are More than Just News; They are Valuable Content Across the Web

August 11, 2009 – 9:48 am

It’s no secret that Business Wire pushes out news to a broad community of journalists through many means, just as we have been doing for nearly 50 years. And we’ve been posting press releases to the Web as long as it’s been possible to do so. But the media landscape has changed over the past [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Baltimore Sun, business wire, Chicago Tribune, Hartford Courant, Investor's Business Daily, LA Times, Measurement, Morning Call, new york times, Newsday, Newstrak Reports | Comments Off

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