Vocus - intellibridge investor relations resources

Tag Archives: Vocus

The Techniques of the New #PR Champion Webinar: Q&A Part III

December 19, 2011 – 10:34 am

I’m still working on the Q&A from my December 7th Vocus Webinar on “The Techniques of the New PR Champion.” Below is Part III of my responses. The questions from participants range from strategy and planning to the best tool and techniques of the New PR Champion. Parts I and II of the Q&A are [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, event, PR, PR 2.0, PR 2.0 Technology, public relations, social media | Comments Off

The Techniques of the New PR Champion Webinar Q&A

December 12, 2011 – 8:27 am

On December 7, 2011, I participated in a Vocus Webinar on “The Techniques of the New PR Champion.” It was exciting for me to present some of the material from my new book, “Social Media and Public Relations: Eight New Practices for the PR Professional.” With a lot to say on the topic and very [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, event, integrated communications, PR, PR 2.0, PR 2.0 Technology, PR Champion, public relations, social media | Comments Off

The Rules of Smarter Engagement

November 9, 2011 – 8:37 am

To celebrate the release of my new book, The End of Business as Usual, I recently hosted a discussion on behalf of Vocus on how businesses should rethink a marketing-driven social media approach by not just engaging, but activating a market-driven strategy defined by smarter, more meaningful engagement. More than 1,000 people attended the event [...]

By Brian Solis | Posted in Industry Blogs | Also tagged answers, b2b, b2c, Business - Marketing, digital darwinism, engagement, New Communications, questions, social media, Strategy | Comments Off

Enhance Your #PR Technology Toolkit

August 8, 2011 – 6:50 am

It’s important for PR Technology Testers to have the right tools in their social media toolkits. There are a number of excellent tools available today that help you strategize, analyze relationships, add to your productivity and visualize the affects of social communications.

By Deirdre | Posted in Industry Blogs | Also tagged Asterisq, Cloud.li, Post Planner, PR, PR 2.0, PR 2.0 Technology, public relations, social media | Comments Off

Social Media and the Small Business

May 6, 2011 – 11:40 am

I’m really excited to moderate a rapid-fire small business panel at Blogworld on May 24th in New York City. We are going to dig into the challenges and successes of the small business, when it comes to social media communications. In preparation for the panel session, I was reviewing some interesting materials, and came across [...]

By Deirdre | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, integrated communications, PR, PR 2.0, public relations, social media, Social Media Planning, Strategic Communications | Comments Off

Best of 2010: The Year of Understanding Influence

December 28, 2010 – 10:20 am

2010 was the year where we revisited not only the definition of influence, but also deeply explored its meaning in today’s social economy. What represented an ongoing series of virtual global summits on the topic, influence was scrutinized as a way of better understanding its role in new media. It goes beyond academic study however. [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, gender, influence, influencer, klout, men, peerindex, social media, study, women | Comments Off

The PR Influencer

October 1, 2010 – 5:54 pm

On October 18, 2010, I will have the pleasure of joining many of my communications colleagues at the PRSA International Conference in Washington, DC. This year I’ve put together a panel to discuss a hot topic, “The PR Influencer.” Joining me on this panel are Sarah Evans, founder/owner of Sevans Strategy, Mark Drapeau, director of public sector social engagement for Microsoft and Geoff Livingston, co-founder and chief marketing officer, Zoetica. Moderating the panel is Kami Huyse, president and the chief operating officer at Zoetica.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Brian Solis, communities, community, Geoff Livingston, Kami Huyse, mark drapeau, PR, PR 2.0, PR Influencer Poll, Putting the public back in Public Relations, relationships, Sarah Evans, social media, Social networks | Comments Off

Exploring and Defining Influence: A New Study

September 29, 2010 – 5:12 am

Influence is bliss… The socialization of media is as transformative as it is empowering. As individuals, we’re tweeting, updating, blogging, commenting, curating, liking and friending our way toward varying levels of stature within our social graphs. With every response and action that results from our engagement, we are slowly introduced to the laws of social [...]

By brian | Posted in Industry Blogs, Research | Also tagged brand, Business - Marketing, consumer, influence, influencer, peer, PR 2.0 - New Communications, social media, study | Comments Off

What Makes an Influencer?

August 29, 2010 – 7:33 am

Influence is the subject of some of important conversations lately. Each time we surface questions, answers and new thinking that starts to reshape the landscape for how businesses view, define, and embrace influence. The socialization has democratized content and equalized influence. As such, we are at the inception of an an era when everyday people [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, influence, influencer, poll, PR 2.0 - New Communications, social media | Comments Off

Preparing for Social Media Congress in Amersterdam

February 15, 2010 – 7:02 am

I’ve been gathering my thoughts, notes, interviews and articles and compiling them into a presentation for the Social media Congress Conference in Amsterdam on February 18th. My topic is the Value of Social Engagement for the 21st Business. As a part of my presentation, I thought it would be interesting to pull some of the findings from the Vocus PR Planning 2010 Survey and compare results between the United States and the United Kingdom.

By Deirdre | Posted in Industry Blogs | Also tagged Amersterdam, PR 2.0, social media, Social Media Congress | Comments Off