Tag Archives: video

2012: The Year of 4Fs

As I was working on my New Year’s resolutions, I came up with the “4Fs” to help guide my accomplishments in the 2012.  The 4Fs include: Fix it, Focus, Forward thinking and Fire it up (with Follow through).  My video details the 4Fs and how you can use them to stay on track with goals [...]

PRSAIcon 2011 Recap: Eight Key Takeaways, From Storytelling to Link Tracking

Amy Yen, Marketing Specialist, outlines eight key takeaways from the PRSA 2011 International Convention. From storytelling to media training to link tracking, here’s what PR, marketing and C-level execs need to know.

Introducing my PR Guest Blogger Friends

I’m kicking off a PR guest blogger series on October 3, 2011.  Several of my blogger friends have offered to help out while I’m working on a new project, which I’ll be sharing soon.  I’m excited to announce the names of my blogger friends …

Business Wire’s College Video Contest Winner Jenna Marie James Gears Up to Meet Mr. Buffett

M&M’s? Check. Cherry Cokes? Got ‘em. Watch this video of our college video contest winner and Ball State Unversity Senior Jenna James as she readies herself for lunch with Warren Buffett at the NYSE this Friday with some serious media training.

#PR & #Marketing Learn A Quick Lesson in Video Editing

When it comes to recording and editing videos, I’m lucky to have a Macbook Pro.  I use iMovie to capture and edit my videos before I upload them to YouTube.  However, many PR and marketing professionals don’t have a Mac and they’re using PCs. With the increasing demand for interactive video content and many of [...]

Turning the Page To Pure Performance Communications: A New Business Venture

I’ve been busy with “marketing agency life” for the last 20 years. I took a brief break for some in-house PR, but it didn’t last for long. Whether you’re working at an agency owned by someone else or you’re running and managing your own company, it requires a tremendous amount of energy, flexibility and dedication to the agency. Long hours and weekends were the norm, but I loved every minute of it. Today marks a new point in my career; it’s the day that I turn the page, and I close the marketing agency chapter.

Business Wire’s 50th Anniversary College Contest Highlight: Zan Zhang

We knew there was a reason to open up Business Wire college video contest to Canada and one of our top ten finalists is proof it was the right decision.  Zan Zhang, a junior working towards his Bachelor of Commerce at Queen’s University in Ontario, Canada may just win the grand prize with the winner [...]

Business Wire’s 50th Anniversary College Contest Highlight: Eric Tawney

What kind of kid starts a “Stock Market Club” in high school? Eric Tawney, a Finance and Economics student from Oakland University does. With such a young excitement for investing, it is no wonder that Eric is a huge fan of Warren Buffett, chairman & CEO of Business Wire’s parent company, Berkshire Hathaway. Eric discovered [...]

Preparing for the TEKGROUP Online Newsroom Summit

On September 21, 2011, I’ll be participating in the TEKGroup Online Newsroom Summit to discuss how newsrooms have changed from static areas of a website to interactive and socialized newsrooms.

Business Wire’s 50th Anniversary College Contest Highlight: Stephen Roegge

One google search on “How to meet Warren Buffett” was the beginning for our next finalist who is now one of the top ten finalists in Business Wire college video contest.  Stephen Roegge, a sophomore studying Business Administration at Georgia Tech, has always been a fan of Mr. Buffett and is even more so after [...]