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Tag Archives: twitter

The Twitter Paradox

June 10, 2011 – 11:03 am

There’s an old saying, “If it ain’t broke, don’t fix it.” Twitter is a paradox that redefines that old saying to, “If it’s broke, don’t fix it, because it works.” For all intents and purposes, Twitter shouldn’t work, yet 200 million people (and bots) have created accounts in this thriving information egosystem. Now, news no [...]

By brian | Posted in Industry Blogs | Also tagged behavior, Business - Marketing, egosystem, interest graph, Psychology, social media, sociology | Comments Off

#PRStudChat Announcement: Join Us For A Panel Session on Social Good

June 3, 2011 – 8:54 am

Back in 2009, a Dartmouth study revealed that the largest not-for-profit organizations were outpacing corporations and academic institutions in social media adoption. Today, more not-for-profits are finding value through targeted social media outreach and fundraising.

By Deirdre | Posted in Industry Blogs | Also tagged event, Heather Whaling, Melissa Jones, Not-For-Profit Fundraising, PR, PR 2.0, PRStudChat, public relations, Shonali Burke, social good, social media | Comments Off

What’s the Connection Between Tumblr and Teenagers?

May 31, 2011 – 6:53 am

My 16 year-old-daughter first introduced me to Tumblr when she told me that she wanted to start her own blog.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, communities, Deirdre Breakenridge, Facebook, interview, PR, PR 2.0, PR 2.0 Technology, social media, Social networks, Tumblr | Comments Off

You Can’t Measure What It Is You Do Not Value

May 24, 2011 – 6:34 am

ROI is as popular an acronym in social media as OMG or LOL are in TXTING. No matter how much you believe in social media, the reality is that management needs to know, what’s the ROI of Tweets in “the” Twitter or Likes in “that” Facebook thing that all the kids are talking about? Kidding [...]

By brian | Posted in Industry Blogs | Also tagged 3f's, Business - Marketing, conversion, Facebook, like, Measurement, roi, social media | Comments Off

How World Leaders use Social Media: Why the @WhiteHouse doesn’t follow @BarackObama & other idiosyncrasies

May 16, 2011 – 8:03 am

Guest post by Matthias Lüfkens, Associate Director of Media, World Economic Forum – Follow him on Twitter Twitter is redefining the way we communicate – and that includes our world leaders: 15 of the G20 governments use it. But the question is who follows who, who doesn’t follow who, and do world leaders even realize [...]

By brian | Posted in Industry Blogs | Also tagged barack+obama, Business - Marketing, diplomacy, gov2.0, government, government 2.0, kremlin, Matthias Lüfkens, Politics, social media, WEM, whitehouse, world economic forum | Comments Off

Announcement: #PRStudChat May 18th Graduation Session

May 16, 2011 – 7:54 am

On Wednesday night, May 18th at 8:30 p.m. ET, we will celebrate the #PRStudChat graduating class of 2011. Our seniors have worked hard throughout their college years, and we want to recognize their accomplishments, offer insight into the PR profession and wish them well, as they move forward into new and exciting communications initiatives.

By Deirdre | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, event, Mark Ragan, PR, PR 2.0, PR Daily, PRStudChat, social media | Comments Off

Can a tweet meet the SEC’s Fair Disclosure rules?

May 11, 2011 – 11:49 am

AS MORE companies and their executives begin to use Twitter in their investor relations communications, regulatory issues are becoming a pressing concern for IR professionals and in-house counsel. While there are many complex securities law considerations that companies need to be aware of when using social media, one of the most common areas of concern [...]

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By Dominic Jones | Posted in Industry Blogs | Also tagged IR News, law, regulation fd, social media | Comments Off

The End of the Destination Web and the Revival of the Information Economy

May 10, 2011 – 10:35 am

In recent weeks journalism and the future of all media have once again gone under the knife. Experts on either side of new media debated whether or not Twitter’s CNN moment truly was indicative of the future of journalism. Twitter’s role in the spread of online dialogue speculating the death of Osama Bin Laden was [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, cnn, journalism, media, New Communications, New Media University, pew, social media, socialflow | Comments Off

This just in…News no longer breaks, it Tweets

May 2, 2011 – 9:41 pm

Following the news of Osama Bin Laden’s death, Twitter once again celebrated its CNN-moment. This isn’t its first however, which actually seems to be news to emerging media pundits. The new reality of a real-time world is that news no longer breaks, it Tweets. We are the architects of a new media alert system, TNN [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, journalism, media, news, osama bin laden, president obama, social media, tnn, usa today, usatoday, whitehouse | Comments Off

Adly CEO Arnie Gullov-Singh on the Social Era of Celebrity Endorsements

April 29, 2011 – 11:42 am

Celebrity endorsements are nothing new. In the era of social media however, celebrities now possess the ability to reach people in online networks. The difference now is that static or passive audiences have become interactive and more importantly, people have become stakeholders in the media where connect and socialize. Celebrities are presented with opportunities to [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, celebrity, Charlie Sheen, egosystem, endorsements, revolution, social endorsement, social media | Comments Off