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Competitors on Twitter: Evaluate With Your Eyes Wide Open

August 16, 2010 – 6:45 am

If you’ve done your listening exercises (monitoring the social landscape through keyword searches) you may have discovered your competition is on Twitter. As a part of your own social media strategy and planning audit, it’s important to evaluate what your competition is doing, how they are connecting with influencers and how quickly they’re advancing on this network.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, communities, community, Competition, Competitive Intelligence, influencers, PR, PR 2.0, PR 2.0 Technology, PR Plan, PR2.0, public relations, Putting the public back in Public Relations, relationships, social media, Social Media Planning | Comments Off

Weekly roundup: highlights for the week ending Aug. 13

August 13, 2010 – 3:25 pm

This is a weekly feature at IR Web Report highlighting articles and commentaries of interest to our readers. How News Consumption is Shifting to the Personalized Social News Stream The social network of a reader is quickly becoming their personalized news wire. That’s because in the last five years, a revolutionary shift has taken place [...]

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By IR Web Report | Posted in Articles, Industry Blogs, Investor Relations | Also tagged Facebook, google finance, social media | Comments Off

Tweet This! Twitter Pushes Its Own Button

August 12, 2010 – 10:27 am

It’s no longer a matter of answering the micro riddle, “to tweet or not to tweet.” Twitter helps you simply Tweet everything that moves you. While this capability has existed through third-party services over the years, Twitter is rolling out a dedicated function to harness the power of the “interest graphs” that you weave. Not [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, button, curation, social media, tweet, tweetmeme | Comments Off

Reporting earnings, Cisco style

August 11, 2010 – 11:17 pm

EARNINGS reporting practices are evolving and becoming more complicated as companies increasingly integrate social media channels into their distribution circuits — and one good example is the closely watched technology bellwether Cisco Systems Inc. (NASDAQ:CSCO) Yesterday, Cisco reported its Q4 2010 results after the regular Nasdaq trading hours but during a very active after-hours session [...]

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By IR Web Report | Posted in Articles, Industry Blogs | Also tagged blogs, CSCO, facebook pages, social media, time stamps, web disclosure, youtube | Comments Off

Please Repeat: Influence is not Popularity

August 11, 2010 – 4:45 am

…and popularity is not influence. In social media, influence has taken center stage. With the spotlight perfectly fixed on the “me” in social media, a large shadow is now cast over the “we” that defines the social web. As individuals begin to realize the possibilities and benefits that surface as a result of building connected [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, Facebook, fast company, hp, influence, influencer, lab, social media, study, youtube | Comments Off

How Aviva uses Twitter for earnings announcements

August 10, 2010 – 5:01 am

LAST week’s post about 10 companies that used Twitter as part of their recent quarterly earnings announcements generated a lot of interest, so we thought we’d look at one company that we didn’t mention because their activity occurred after we compiled the list. Aviva plc (NYSE:AV), the UK-based insurance and financial services giant, has long [...]

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By Dominic Jones | Posted in Articles, Industry Blogs, Investor Relations | Also tagged AV, social media, web reporting | Comments Off

Weekly roundup: highlights from around the web

August 6, 2010 – 3:45 pm

This is a weekly feature at IR Web Report highlighting articles and commentaries of interest to our readers. Schroders Analyst Andrew Lynch talks with IR Magazine about IR web technologies New Organization Is Large Step to Combined Financial & CSR Reports The International Integrated Reporting Committee, or IIRC, is tasking itself with creating a globally [...]

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By Dominic Jones | Posted in Articles, Industry Blogs, Investor Relations | Also tagged integrated reporting, IR websites, social media, web disclosure | Comments Off

Investor relations on Twitter: 10 great examples

August 5, 2010 – 4:50 am

THE 2010 second-quarter earnings season has seen a flood of companies using Twitter to announce their financial results and tweet highlights from their earnings calls. It’s not over yet, but by our count more than 150 public companies have already announced their earnings on the popular microblogging service, which recently passed 20 billion tweets served. [...]

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By Dominic Jones | Posted in Articles, Industry Blogs, Investor Relations | Also tagged social media, web disclosure | Comments Off

Influence is Bliss: The Gender Divide of Influence on Twitter

August 4, 2010 – 4:58 am

Influence is a controversial topic and its measurement and definition are increasingly scrutinized as social media democratizes one’s ability to earn stature and prominence in new online societies. There’s a clear delineation between influence and popularity and it’s important to understand that in social networks, influence is not derived by the quantity of followers, friends, [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, female, gender, influence, male, social media | Comments Off

Email Marketing Goes Social: Follow us on Twitter, Like us on Facebook

August 2, 2010 – 5:24 am

Email, we love to hate it, yet we hate to love it. For better or for worse, we are tethered to our inbox and continue to send messages and respond to those individuals and organizations to which we’re tied or vested. Over the years, I’ve labeled email as the world’s largest untapped social network and [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, crm, email, eroi, Facebook, mail, messaging, scrm, social media, social+networks, strongmail | Comments Off