ALAN Meckler, CEO of WebMediaBrands Inc. (NASDAQ: WEBM), may be single-handedly redefining how corporate executives in the buttoned-down world of public companies communicate with their investors. The 64-year-old media entrepreneur, whose company owns interests in a number of online businesses and blogs, has been using Twitter to talk about his micro-cap company in ways that [...]
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On September 20, 2011 at 8:00 p.m. ET, we’re holding a special edition of #PRStudChat, as we team up with our friends, Heather Whaling and Justin Goldsborough and their community, #PR20chat. Together, we’ll be discussing how to help students use their PR skills to succeed in school and in launching their careers. Joining us that night will be two very special guests: Jessica Kleiman, VP-public relations for Hearst Magazines and Meryl Weinsaft Cooper, co-founder and principal of Allen/Cooper Communications. Jessica and Meryl are the authors of the book, “Be Your Own Best Publicist.”
OVER the past several weeks, dozens of companies have added a new feature to their normally mundane quarterly financial reporting ritual: they are using social networks to deliver a stream of updates and key facts from their results announcements in so-called “live tweeting” sessions. So far during the second-quarter reporting season, more than 50 companies [...]
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As a consumer, you are blasted with the same request over and over, “Follow Us on Twitter, Like Us on Facebook” As a consumer however it is more than natural to ask why should I or what’s in it for me? These are questions of which a significant number of businesses cannot genuinely answer. Businesses [...]
Like us on Facebook. Follow us on Twitter. +1 us on Google Plus. Sound familiar? It’s an all too familiar request that consumers face everyday. But what are businesses doing to help convince customers why they should do so? The answer is not as pervasive as you might imagine or hope to expect. In fact, [...]
Guest post by Dan Zarrella (@DanZarrella), social media scientist at HubSpot One of the easiest ways to explain social media to newcomers is to liken it to a networking or cocktail party. The behaviors that will make you the life of the party (or a pariah) will have the same effect in social media. And [...]
The question seems premature or perhaps over dramatized, but I ask it with all sincerity. Whether the answer is yes or no or if the answer is not yet within grasp, think about the question at any level you wish and try to answer it. It is the process of thinking through the strengths and [...]
There are wonderful opportunities presented daily in social communities and it’s refreshing to see students, young professionals, PR pros and educators taking advantage of these unique experiences. From the participation in Twitter chats and conversations in Facebook groups to LinkedIn Q&A and networking with peers and potential mentors, we’re all growing together. On August 24, [...]
While there are already countless articles about Google+ and many more sharing up-to-the-minute statistics to emerge from the burgeoning network, I reserved my thoughts until now. I needed time to think about it. Part FriendFeed, part Google Buzz, part Facebook, part Google.com and all of its properties, Google Plus represents a fresh approach to social [...]
With the increasing use of digital communications, the July 20th PRStudChat session will focus on how advertising agencies and their clients are using digital media within their campaigns. Our two special guests that night will discuss the launch of the new Honda Quest with the PRStudChat community. We’re thrilled to announce that Alicia Jones, social [...]
