COMPANIES that are early adopters of social media for corporate communications are increasingly using channels like Twitter, Facebook and YouTube to deliver investor-related information, a new study has found. Conducted by Q4 Web Systems, which provides software for managing corporate and investor relations websites, the study looks at the social media activities of 362 companies [...]
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It feels like yesterday when Angela Hernandez (@angelahernandez) asked me to contribute to her blog interview series, “Is PR Right for Me.” What blossomed out of a blog post is our dynamic PR community, #PRStudChat.
On July 22nd 2010, Facebook officially announced that it had surpassed 500 million users around the world. This significant achievement represents a significant milestone for Zuckerberg and Co. as well as for social networking and more importantly for global societies overall. To celebrate this achievement, Facebook released Facebook Stories, a new service to spotlight user [...]
PERHAPS I’m old-fashioned, but when a company uses a service like Twitter to tell followers about company earnings, I expect them to make a reasonable effort to post the news simultaneously to other channels. There’s no point in tweeting investor news if the people getting it are the last to know. For investors, timing is [...]
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This week BP successfully recapped its ruptured oil well in the Gulf of Mexico. Test results are favorable and show that oil and gas are, for the time being, confined. This news inspires cautious optimism in the hearts of residents and spectators alike. Online, however, the social effect continues to flow across social networks and [...]
Prior to the July 4th Holiday, reports that Twitter would soon launch a dedicated stream for special and promotions hit the web. Today, Twitter announced that the @earlybird account takes flight and Disney goes along for the maiden voyage. @earlybirdoffers Twitter-exclusive deals in entertainment, fashion, technology, beauty, travel and more. For a limited time, @earlybird [...]
Social media didn’t invent conversations, it provided us with tools to surface and organize them. Conversations about brands predates the mediums used to connect messages and aspirations with consumers. The motivation for brands to engage in social networks varies based on the culture and agility of each company, but what is constant is the aspiration [...]
Social Shopping is not new, but it is indeed gaining significant momentum. In fact, it represents the latest leaf in the new Conversation Prism infographic set to launch next week. Twitter too, is gaining velocity in a direction many skeptics didn’t think possible, the ability to monetize the stream. Twitter is set to introduce a [...]
It that’s time again … #PRStudchat is almost here, and we have a special announcement regarding the July 14th session, which takes place at 8:30 p.m. Because our Twitter chat is a learning experience for students, professionals and educators, we will be focusing on how the PR community can successfully connect with the new era bloggers and how to build stronger relationships with these influencers.
One of the most sought after answers in Social Media is whether or not engagement in social networks such as Twitter or Facebook directly correlates to customer acquisition, retention, and advocacy. Before we can earn customers however, we have to recognize that at any given time, there are also prospects. And, prospects require information and [...]
