Tag Archives: twitter

Looking Beyond 2012: Trends for Leading Transformation

Part 16 in an ongoing series that serves as the prequel to my new book, The End of Business as Usual… It’s a new year and a new set of predictions to set goals and expectations for 2012.  I won’t bother you with the top 10 emerging social networks or apps to focus time and [...]

Is the Golden Age of tech blogging over?

My colleague Jeremiah Owyang sure ruffled some feathers with his post claiming that the Golden Age of tech blogging is over. Aside from being a mentor and a tireless analyst, he’s also a long-time blogger. His words over the years helped blaze the trail for blogging and ultimately the micromedia bonanza that he believes is [...]

The New, New Twitter and What It Means to You and Your Business

The new, new Twitter is upon us and while some of you already have access to it, others will have to wait up to three weeks. I’m not one to write about new features or products as they’re released. But I would like to take some time to review why this version of Twitter is [...]

Special Announcement: #PRStudChat Holiday Chat to Celebrate our Favorite PR Things!

It’s December and we’re ringing in the Holidays at #PRStudchat! Growing together over the past 2+ years, we’re like one big family and it’s amazing how much we’ve shared together.  On December 21, 2011 at 8:30 p.m., get ready to share some more. Our Holiday Twitter chat session will give PR professionals, students and educators [...]

PR Peeps Poll: More than Half Say Twitter More Effective as Broadcast Tool Today than A Year Ago

PR Peeps Poll: more than half say Twitter more effective than it was a year ago as a broadcast messaging tool. Read full poll results on Twitter effectiveness.

From Social Commerce to Syndicated Commerce

Part 10 in a series introducing my new book, The End of Business as Usual…this series serves as the book’s prequel. Today’s social media best practices will show you the marvels of creative marketing in social networks, the benefits of customer service on Twitter and blogs, innovations in co-created products and services, and insights into [...]

Special Announcement: #PRStudChat Back to School Night on 10/19/11

On October 19, 2011, at 8:30 p.m., #PRStudChat will hold its annual “Back to School Night” for our students, educators and professionals.  The session will focus on PR education and the ever-changing learning environment.  Students will get a glimpse of what’s being done in other classrooms and professionals will get a full view of the [...]

Social Media’s Impending Flood of Customer Unlikes and Unfollows

This is part two in a short series to introduce The End of Business as Usual…originally posted on Harvard Business Review (edited) There’s an old saying that carries renewed meaning these days: Give the people what they want. Brands are furiously creating profiles in social networks such as Facebook and Twitter in the hopes of [...]

Twitter’s Mad Men Moment

Twitter continues to impress its supporters and critics alike. With 100 million active users, one billion Tweets published every day, and a fresh round of funding, Twitter’s monetization strategy continues to mature. In addition to licensing deals for its coveted fire hose and a future revenue stream tied to analytics, Twitter’s blue bird truly flies [...]

Pete Codella Shares Twitter and Social Media Tips in Salt Lake City for Business Wire Phoenix Event

Pete Codella Shares Twitter and Social Media Tips at a recent Business Wire luncheon in Salt Lake City. Don’t miss the video.