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Best of 2010: We the People

December 30, 2010 – 10:44 am

There’s an old saying that I think about more and more as I study technology and its impact on behavior…technology changes, people don’t. But nowadays, I’m not so sure. I think technology is indeed changing and us along with it. Whether it’s through social networks or digital lifestyle products such as iPhones and Kindles, we [...]

By brian | Posted in Industry Blogs | Also tagged anthropology, Business - Marketing, earbudsmen, Facebook, lifestyle, me, relationships, social capital, social media, sociology, twitter | Comments Off

The First Amendment of Social Media: Freedom of Tweet

November 17, 2010 – 6:21 am

The First Amendment to the U.S. Constitution guarantees freedom of expression from government interference. While it is within our right to say what we think without fear of prosecution from our Government, freedom of expression in social networks however, is something altogether different. In the court of public opinion, your words can and will be [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, Facebook, first amendment, freedom, law, social media, speech, twitter | Comments Off

Who are All of These Tweeple?

November 10, 2010 – 6:25 am

Twitter is not a social network. While Facebook is the digital equivalent to your online residence, Twitter is your window to relevance, a network where individuals connect through fleeting interactions yet rooted in context and interaction. How we embrace and invest our persona in this paradigm says more about the future of digital culture and [...]

By brian | Posted in Industry Blogs | Also tagged anthropology, Business - Marketing, demographic, psychographic, Psychology, retweet, social media, social+science, sociology, twitter | Comments Off

The Three C’s of Information Commerce: Consumption, Curation, Creation

November 8, 2010 – 6:12 am

Over the years, social networks have lured us from the confines of our existing realities into a new genre of digital domains that not only captivated us, but fostered the creation of new realities. As George Bernard Shaw observed, “Life is not about finding yourself, life is about creating yourself.” Such is true for social [...]

By brian | Posted in Industry Blogs | Also tagged 3 c's, behaviorgraphics, Business - Marketing, consumer, consumption, creator, curation, elite, social media, social technographics, Technographics, twitter | Comments Off

Tweet This! Twitter Pushes Its Own Button

August 12, 2010 – 10:27 am

It’s no longer a matter of answering the micro riddle, “to tweet or not to tweet.” Twitter helps you simply Tweet everything that moves you. While this capability has existed through third-party services over the years, Twitter is rolling out a dedicated function to harness the power of the “interest graphs” that you weave. Not [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, button, curation, social media, tweetmeme, twitter | Comments Off

The State and Future of Twitter 2010: Part Three

April 23, 2010 – 5:50 am

In Part Two of The State and Future of Twitter, we reviewed Promoted Tweets and the new advertising platform and metric system that will test and hopefully strengthen the “interest graph” that connects individuals around relevant subject matter and eventually the ads that they might find relevant. In Part Three, we are going to review [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, chirp, future, social media, state, twitter | Comments Off

The State and Future of Twitter 2010: Part Two

April 21, 2010 – 5:29 am

The influence and promise of Twitter is only now starting to materialize. Everything that occurred prior to Chirp has lead us to this moment and as such, is almost worthy of categorization as BC (Before Chirp). Everything that happens now, is almost symbolic of a new movement (AC, After Chirp) and as such, it essentially [...]

By brian | Posted in Industry Blogs | Also tagged ad, advertising, Business - Marketing, chirp, promoted, roi, social media, sponsored, twitter | Comments Off

The State and Future of Twitter 2010: Part One

April 19, 2010 – 5:22 am

The State and Future of Twitter was revealed to the world at the Chirp Conference. Developers, futurists, reporters, investors, stakeholders, and businesses convened at the Palace of Fine Arts in San Francisco, making the journey from all over the world to witness history in the making.
My experience at Chirp was in a word, profound. I [...]

By brian | Posted in Industry Blogs | Also tagged anthropology, Business - Marketing, chirp, Culture, science social, social media, sociology, twitter | Comments Off

A Prediction: Twitter to Predict the Future

April 7, 2010 – 5:10 am

Trending topics reveal much more than the objects that captivate the hearts, minds, and keyboards of Twitter users around the world. Twitter’s trends is a cultural mirror that reflects the state of attention and intention. And as such, Tweets then offer an MRI that visualizes the minds of consumers and more importantly, serve as a [...]

By brian | Posted in Industry Blogs | Also tagged analysis, hp labs, New Media University, prediction, predictive, predictive market, twitter | Comments Off

Twitter Writes Its Own Success Stories

April 2, 2010 – 5:04 am

In January 2010, nearly 75 million people visited Twitter according to comScore. While that number seems remarkable, it represents only a fraction of what’s realistically attainable. I believe that Twitter’s growth, to date, is hindered not by its ambition nor potential, but by the company’s ongoing focus on competing priorities rather than showcasing how [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, case study, clever accounts, PR 2.0 - New Communications, social media, twitter | Comments Off