Tag Archives: tradeshow

Business Wire’s Karen Reynolds on Tradeshow Tips

Tradeshows are still one of the most important channels for both B2B and B2C companies to show their products and services to interested buyers. With so many major shows coming up in the next several months, what strategies can help you maximize your tradeshow marketing investment? Karen Reynolds, Regional Manager, Business Wire/Boston offers some tradeshow [...]

Get Better Tradeshow Coverage with EventTrak by Business Wire

by Leon Harbar, Vice President, Global Tradeshows & Events, Business Wire Los Angeles It may seem obvious, but many companies often go into an important tradeshow sending hundreds of generic emails to the registered media list and hoping for the best: A meeting with any journalist or blogger. Unfortunately, the result is a series of [...]

What Do Journos at Trade Shows Want? Press Kits!

This post is by Raschanda Hall, Business Wire’s Manager, Global Media Relations, who is attending the Chicago Auto Show this week.
As the second day of the Chicago Auto Show started, short lines formed at the Subaru “Share the Love” breakfast. Journalists traveled thousands of miles for the biggest consumer auto show in North America.
“There [...]