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Business Wire’s Karen Reynolds on Tradeshow Tips

October 15, 2010 – 11:51 am

Tradeshows are still one of the most important channels for both B2B and B2C companies to show their products and services to interested buyers. With so many major shows coming up in the next several months, what strategies can help you maximize your tradeshow marketing investment? Karen Reynolds, Regional Manager, Business Wire/Boston offers some tradeshow [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , | Comments Off

Get Better Tradeshow Coverage with EventTrak by Business Wire

July 21, 2010 – 6:47 am

by Leon Harbar, Vice President, Global Tradeshows & Events, Business Wire Los Angeles It may seem obvious, but many companies often go into an important tradeshow sending hundreds of generic emails to the registered media list and hoping for the best: A meeting with any journalist or blogger. Unfortunately, the result is a series of [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , | Comments Off

How are My Tradeshow and Conference News Releases Promoted via Business Wire?

May 17, 2010 – 9:45 am

by Leon Harbar, Vice President, Global Tradeshows & Events, Business Wire Los Angeles Business Wire’s dedicated Global Event Services Group works year-round to get your event-oriented news releases in front of as many journalists, bloggers, consumers, investors, etc as possible. How do we do this? Through TradeshowNews.com and our Online Press Centers. Every day, the [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , | Comments Off

What Do Journos at Trade Shows Want? Press Kits!

February 11, 2010 – 3:23 pm

This post is by Raschanda Hall, Business Wire’s Manager, Global Media Relations, who is attending the Chicago Auto Show this week.
As the second day of the Chicago Auto Show started, short lines formed at the Subaru “Share the Love” breakfast. Journalists traveled thousands of miles for the biggest consumer auto show in North America.
“There [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , , , , , , , | Comments Off

Live from CES 2010: Optimism!

January 7, 2010 – 1:18 pm

by Amy Yen, Marketing Specialist, Business Wire
Optimism was the word at Wednesday night’s pre-opening keynote at the 2010 International CES, where Business Wire was on-site. As Keynote speaker and Microsoft CEO Steve Ballmer put it, even with the economic difficulties in 2009, the consumer electronics industry stayed focused and innovative and still managed to make [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , | Comments Off

Search Engine Strategies NY 2009: Get the News

March 24, 2009 – 8:06 am

Not only is Business Wire the official wire service for Search Engine Strategies NY 2009, but our own Tom Becktold, SVP Marketing, is on the scene and tweeting his impressions.  Follow Tom’s Twitter feed to get his on-the-ground thoughts from SES, then visit the show news archive  for up-to-date press releases from exhibitors and others.
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By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , | Comments Off
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