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Get Better Tradeshow Coverage with EventTrak by Business Wire

July 21, 2010 – 6:47 am

by Leon Harbar, Vice President, Global Tradeshows & Events, Business Wire Los Angeles It may seem obvious, but many companies often go into an important tradeshow sending hundreds of generic emails to the registered media list and hoping for the best: A meeting with any journalist or blogger. Unfortunately, the result is a series of [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged EventTrak, journalism, journalists, Publicity, tech bloggers, tech journalists, Trade Show, Trade Show News, tradeshow | Comments Off

Looking to Target Political Media? Tips from Four Political Journalists

July 6, 2010 – 8:22 am

– by Cecile Oreste, Media Relations Specialist, Business Wire/DC If you’re interested in politics, you may recognize the following names: Aaron Blake, Keith Koffler, Erin McPike and Shira Toeplitz. These four reporters have worked for some of the top political media outlets in the country including POLITICO, National Journal, Roll Call and The Hill. Despite [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged Aaron Blake, Cecile Oreste, CongressDaily, Erin McPike, interview, journalism, Keith Koffler, political journalism, political news, Politico, politics news, PostPolitics, Press Release Tips, Public Policy, Shira Toeplitz, WhiteHouseDossier | Comments Off

Marketing to Latinas: LatinVision Conference Recap

June 22, 2010 – 8:08 am

– by Nikelle Feimster, Media Relations Specialist, Business Wire/New York On Thursday, June 10th, I had the privilege of attending LatinVision Media’s Latinas Conference. The panelists, made up of industry leaders, marketing experts and media executives, presented interesting stats about this evolving demographic and gave strategies on how marketers can effectively target this viable consumer [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Latina audiences, Latina demographics, latinas, LatinoWire, LatinVision, Leylha Ahuile, Marketing To Latinas, Nikelle Feimster, Paul Lima | Comments Off

Business Wire White Papers Now Available

June 15, 2010 – 1:42 pm

- by Phil Dennison, Senior Marketing Specialist Recently, Business Wire launched a series of white papers on a variety of public relations- and investor relations-related topics. The first two in the series are now available: Engaging Global Audiences – Public Relations and Bridging Borders by Neil Hershberg (Senior Vice President, Global Media) and The State of XBRL [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Investor Relations | Also tagged business wire, Business Wire white paper, Education, global distribution, GloMoSoMe, international distribution, International Services, Michael Becker, Neil Hershberg, public relations, white papers, XBRL | Comments Off

Recap: Media & Public Relations Best Practices

March 15, 2010 – 9:00 am

Business Wire and Black PR Wire recently launched their joint Minority Leadership Series, in honor of Black History Month, with a webinar entitled Media & Public Relations Best Practices.
This 90-minute event, co-moderated by Bernadette Morris, President and CEO of Black PR Wire; and Raschanda Hall, Global Media Relations Manager for Business Wire, highlighted the [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged Black PR Wire, Business Wire Events, Coca-Cola, event, minority marketing, minority public relations, minority targeting, PR, public relations, recap, Small Business Administration, Small Business Marketing, The Axis Agency, webinar | Comments Off

Mobile Is A Game-Changer

January 20, 2010 – 9:49 am

Jesse Stanchak wrote recently at SmartBrief’s Smart Blog on Social Media about the growth of the mobile market and what it means to marketers and PR people. Jesse says that aiming your news at mobile users is less of a small, tactical change to the industry and more a revision of entire strategies, much [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Business Wire Mobile, Consumer Marketing, marketing, mobile, mobile internet, mobile marketing, netbooks, new media, public relations, smartphones | Comments Off

New on Twitter: Corporate Social Responsibility News

November 6, 2009 – 1:17 pm

You may have noticed a new addition to the “Follow Us on Twitter” box over at the right: @BWCSRNews. Anna-Christina Cabrales, our Global Disclosure & Financial Reporting specialist, will be tweeting the latest in Corporate Social Responsibility news from Business Wire as well as links to other CSR-related topics around the Web. Make sure to [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Anna-Christina Cabrales, Corporate Social Responsibility, csr, social media, twitter | Comments Off

Technology Journos Share Trends and Tips in DC

April 13, 2009 – 10:35 am

Business Wire/Washington, DC hosted a panel discussion last Thursday with five distinguished DC area journalists who discussed methods of reporting technology stories that emerge from the Metro area. Watch as they share forward-thinking trends that may emerge from recent changes in the news industry.

The panelists (from left to right)
Paul Sherman - Editor-in-Chief, Potomac Tech Wire
Gautham Nagesh - Staff Correspondent (Technology) [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged business wire, Business Wire Events, Business Wire local events, interview, journalism, journalist panel, media panel, Meet the Media, tech journalists, tech writers, technology media, washington dc | Comments Off

Journalists-Turned-PR-Pros Offer Tips on Pitching

March 20, 2009 – 10:28 am

Former journalists turned PR professionals offer tips for PR people looking to improve their pitches and work better with reporters.

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Business Wire Events, journalism, pitching, PR, public relations | Comments Off

Brackets,Tourneys & Cinderellas: March Madness is Here!

March 18, 2009 – 12:44 pm

Got those brackets filled out? March Madness is upon us & everyone’s talking about the Big Dance. If you’ve got news about the NCAA Tournament to send out, check out Business Wire’s March Madness target media list, a new SportsWire distribution channel for all things March Madness, from Selection Sunday to the Final Four.
The March [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged business wire, Business Wire March Madness, Business Wire SportsWire, March Madness, March Madness media, SportsWire | Comments Off