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Moving to Mobile: Tips for PR Pros on Creating a Winning Mobile App

December 20, 2011 – 8:00 am

What do companies need to know before deciding whether to go ahead with mobile app development? Media Relations Specialist Shawnee Cohn takes a look.

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , | Comments Off

Hispanic Media Experts Advise DC-Area Audience on Marketing to Latinos

October 6, 2011 – 7:24 am

by Danny Selnick, Vice President, Public Policy Services Business Wire’s LatinoWire hosted a panel  event for professional communicators on Sept. 28 at the National Press Club in Washington, DC. The panel featured: Erica Gonzalez, Executive Editor of El Diario/La Prensa Julio Aliaga, News Director, Telemundo (Washington, DC affiliate) Hilda Garcia, Vice President of Multiplatform Content [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , , , , , | Comments Off

Two Great Tips for Pitching Health and Life Science Reporters

May 13, 2011 – 6:19 am

Two great pitching tips for reaching health sciences, pharma, and medical device reporters.

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , | Comments Off

Media Pitching Tips from Top Business Magazines

March 28, 2011 – 7:13 am

Top business magazines share media pitching tips for PR professionals. Collected from a Publicity Club of New York panel discussion

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , , , , , | Comments Off

Business Wire’s Karen Reynolds on Tradeshow Tips

October 15, 2010 – 11:51 am

Tradeshows are still one of the most important channels for both B2B and B2C companies to show their products and services to interested buyers. With so many major shows coming up in the next several months, what strategies can help you maximize your tradeshow marketing investment? Karen Reynolds, Regional Manager, Business Wire/Boston offers some tradeshow [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , | Comments Off

DC-Area Tech Journalists Offer Pitching Tips

October 1, 2010 – 9:23 am

by Cecile Oreste, Media Relations Specialist, Business Wire/DC Business Wire/DC hosted a “Meet the Technology Media” Event at Marriott Tysons Corner in Vienna, Virginia on Wednesday, September 29th.  The panel discussion, moderated by Cecile Oreste, Media Relations Specialist, featured five technology journalists from some of the area’s top media outlets: Bill Flook, Washington Business Journal [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , , , , , , , , | Comments Off

September is Hispanic Heritage Month

September 2, 2010 – 7:09 am

by Pilar Portela, Media Relations Specialist, Business Wire/Florida With Hispanic Heritage Month beginning yesterday, keep in mind that the Hispanic consumer base in the U.S. is so big (50 million people) that all marketers, not just Hispanic brands, need to be targeting this group. Also, Latinos are now the nation’s second-largest consumer market after white non-Hispanics. [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , | Comments Off

Dallas News Radio Staff Talk Best Practices, FM Simulcast at Morning Event

August 19, 2010 – 7:35 am

by Andy Kehoe, Media Relations Specialist, Business Wire/Dallas The Texas Public Relations Association sponsored a “Meet the Media” event on Aug. 17 at the studios of WBAP News/Talk 820AM & 96.7FM in Arlington, Texas. The featured speakers were Rick Hadley, news director, and Tyler Cox, operations manager. WBAP broadcasts a local morning news show, followed [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , | Comments Off

Get Better Tradeshow Coverage with EventTrak by Business Wire

July 21, 2010 – 6:47 am

by Leon Harbar, Vice President, Global Tradeshows & Events, Business Wire Los Angeles It may seem obvious, but many companies often go into an important tradeshow sending hundreds of generic emails to the registered media list and hoping for the best: A meeting with any journalist or blogger. Unfortunately, the result is a series of [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , | Comments Off

Looking to Target Political Media? Tips from Four Political Journalists

July 6, 2010 – 8:22 am

– by Cecile Oreste, Media Relations Specialist, Business Wire/DC If you’re interested in politics, you may recognize the following names: Aaron Blake, Keith Koffler, Erin McPike and Shira Toeplitz.  These four reporters have worked for some of the top political media outlets in the country including POLITICO, National Journal, Roll Call and The Hill. Despite [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , , , , , , | Comments Off
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