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Tag Archives: survey

Hybrid Approach: Reporters Use Social Networks, but Prefer Phone and Email for PR Pitches

May 18, 2011 – 9:44 am

Journalists appear to prefer a hybrid appoach when using traditional and new media for reporting and gathering news, survey finds.

By Monika Maeckle | Posted in Industry Blogs, Media relations | Also tagged business wire, journalism, MRT, new media, social media | Comments Off

In Social Media, Engagement Has Its Rewards

June 21, 2010 – 5:16 am

One of the most sought after answers in Social Media is whether or not engagement in social networks such as Twitter or Facebook directly correlates to customer acquisition, retention, and advocacy. Before we can earn customers however, we have to recognize that at any given time, there are also prospects. And, prospects require information and [...]

By brian | Posted in Industry Blogs, Research | Also tagged brand, business, Business - Marketing, consumer, customer, Facebook, small business, smb, social media, twitter | Comments Off

I Tweet Therefore I Am

May 14, 2010 – 5:11 am

The fascination with Twitter has less to do with the number of users and everything to do with the ability to observe and study a notable online community of passionate short-form content creators and consumers. This is of course, not just any online community. Twitter is quickly becoming the lens into all that moves us [...]

By brian | Posted in Industry Blogs | Also tagged anthropology, arbitron, Business - Marketing, edison, enthongraphy, Facebook, social media, socialnetwork, sociology, twitter | Comments Off

Drinks Are On You!

April 1, 2009 – 8:27 am

Jason Chupick of PRNewser takes note of our recent survey results on how long it takes to write and get approval for a press release, especially the 11% of respondents who said it takes “weeks.” But Jason’s got a great piece of advice:
If you’re in corporate PR, you can probably relate to the 11%. You may want [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged business wire, press release approval, Press Release Tips, PRNewser, public relations | Comments Off