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The State of Social Marketing 2011 – 2012

December 6, 2011 – 12:28 pm

The following report is brought to you by the Pivot Conference taking place in New York on October 15-16, 2012. You can download a full copy of the report for free by clicking here. At the end of 2011, Social marketing stands at a profound crossroads. Some organizations are finally embracing the importance of social [...]

By Brian Solis | Posted in Industry Blogs, Research | Also tagged 2011, 2012, advertising, brand, business, Business - Marketing, connected, customer, decision, end of business, New Communications, pivot, pivot conference, report, social business, social consumer, social media, social+marketing, state of social media, the end of business as usual | Comments Off

You can’t go back and create a new beginning, but you can begin to change the ending

November 14, 2011 – 9:11 am

Part 11 in a series introducing my new book, The End of Business as Usual…this series serves as the book’s prequel. There are those who believe social media is the catalyst for a new genre of business and that it will ultimately change how companies engage with customers. Others believe that for the organization to [...]

By Brian Solis | Posted in Industry Blogs | Also tagged Books, booz & co, buddy media, business, Business - Marketing, end of business, holistic, New Communications, prequel, report, series, social brand, social business, social media | Comments Off

Study: Will You Abandon Facebook in Favor of Google+?

August 4, 2011 – 2:12 pm

The question seems premature or perhaps over dramatized, but I ask it with all sincerity. Whether the answer is yes or no or if the answer is not yet within grasp, think about the question at any level you wish and try to answer it. It is the process of thinking through the strengths and [...]

By brian | Posted in Industry Blogs | Also tagged anthropology, Business - Marketing, Culture, Facebook, Google, google plus, New Media University, social media, sociology, twitter | Comments Off

Best of 2010: The Year of Understanding Influence

December 28, 2010 – 10:20 am

2010 was the year where we revisited not only the definition of influence, but also deeply explored its meaning in today’s social economy. What represented an ongoing series of virtual global summits on the topic, influence was scrutinized as a way of better understanding its role in new media. It goes beyond academic study however. [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, gender, influence, influencer, klout, men, peerindex, social media, Vocus, women | Comments Off

How Twitter is Changing: A new study reveals Twitter’s new direction

December 20, 2010 – 12:28 pm

2010 will be forever commemorated as the year Twitter matured from a cool but undecided teenager into a more confident and assertive young adult. While there’s still much room to mature and develop, Twitter’s new direction is crystallizing. With a new look, Dick Costolo as the new CEO, and an oversold new advertising platform, Twitter [...]

By brian | Posted in Industry Blogs | Also tagged 2009, 2010, 2011, anthropology, biology, Business - Marketing, data, social media, social+science, sociology, Sysomos, tweeps, twitter | Comments Off

Exploring and Defining Influence: A New Study

September 29, 2010 – 5:12 am

Influence is bliss… The socialization of media is as transformative as it is empowering. As individuals, we’re tweeting, updating, blogging, commenting, curating, liking and friending our way toward varying levels of stature within our social graphs. With every response and action that results from our engagement, we are slowly introduced to the laws of social [...]

By brian | Posted in Industry Blogs, Research | Also tagged brand, Business - Marketing, consumer, influence, influencer, peer, PR 2.0 - New Communications, social media, Vocus | Comments Off

Please Repeat: Influence is not Popularity

August 11, 2010 – 4:45 am

…and popularity is not influence. In social media, influence has taken center stage. With the spotlight perfectly fixed on the “me” in social media, a large shadow is now cast over the “we” that defines the social web. As individuals begin to realize the possibilities and benefits that surface as a result of building connected [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, Facebook, fast company, hp, influence, influencer, lab, social media, twitter, youtube | Comments Off