Tag Archives: strongmail

Email Marketing Goes Social: Follow us on Twitter, Like us on Facebook

Email, we love to hate it, yet we hate to love it. For better or for worse, we are tethered to our inbox and continue to send messages and respond to those individuals and organizations to which we’re tied or vested. Over the years, I’ve labeled email as the world’s largest untapped social network and [...]

The Socialization of Email Marketing

Follow me on Twitter! Become a fan on Facebook!
It seems that everywhere you turn, businesses, media properties, and brands are asking us to connect with them in the social Web. Whether it’s on TV, in press materials, advertising, or email, brands are vying for our “friendship.”
In July 2009, Bill McCloskey in partnership with StrongMail, analyzed [...]