Tag Archives: Strategy

Mission accomplished?

I’m getting a mental picture: The confident commander-in-chief strides across the flight deck of the USS Economy and addresses the aircraft carrier’s crew as a MISSION ACCOMPLISHED banner flies overhead. “The recession is over!”
Well, maybe we should hold off on photo ops.
The good news on third-quarter GDP rising, breaking the recessionary streak, doesn’t mean we’re finished with [...]

Execution trumps strategy

Companies often find themselves explaining strategies to investors, and investor relations people should be experts on how our corporations are creating value, building competitive advantage and so on. But strategy isn’t the whole story.
Some words of wisdom on strategy – and execution – come from Paul Polman, chief executive officer of Unilever, in the McKinsey [...]

The Power of Push and Pull

In a recent AdAge column, Steve Rubel of Edelman wrote an excellent essay on the increasing power of pull that led me to think about how our mix of push and pull services can serve public relations and marketing professionals in these ever-changing times.
There’s no doubt that the world of information dissemination is shifting.  Previously [...]

IR & the coming recovery

The cover of the latest Newsweek shouts “The Recession Is Over!” A balloon and an exclamation point add emphasis, although writer Daniel Gross layers on the qualifications – making it clear the economy, even if it is at a turning point, remains in turmoil.
For my money, it’s a little premature to celebrate. I’m skeptical of newsweekly [...]

Steady as she goes

In turbulent times it’s not changing strategies - but staying the course - that builds a strong corporate reputation, according to this year’s “World’s Most Admired Companies,” in the March 16 Fortune. 
What quality wins respect for firms like Apple, Berkshire Hathaway, Toyota, Google, Johnson & Johnson, Procter & Gamble, FedEx, Southwest Airlines, GE and Microsoft - [...]