January 10, 2012 – 7:56 am
Welcome to another New Year! While everyone else is busy thinking about or already breaking their New Year resolutions, it’s time for us to take a moment to rethink what it is we can really do better now and over the next 12 months. I’m sure you heard it everywhere last year. Experts found the [...]
January 2, 2012 – 9:04 pm
Happy new year. A chatty column in the Financial Times, “Three cheers for new year trepidation,” touches on a central issue for investor relations in 2012: How should companies communicate with shareholders about what we can’t foresee? Citing the obvious risks in trying to predict what will happen in a fragile global economy, FT management editor [...]
November 9, 2011 – 8:37 am
To celebrate the release of my new book, The End of Business as Usual, I recently hosted a discussion on behalf of Vocus on how businesses should rethink a marketing-driven social media approach by not just engaging, but activating a market-driven strategy defined by smarter, more meaningful engagement. More than 1,000 people attended the event [...]
October 28, 2011 – 9:49 am
I asked Jason Falls for a guest post to mark the release of his new book, “No Bulls–t Social Media“ Few can argue with the umbrella point of Brian’s latest book. Technology and the reclaiming of the marketplace by consumers has brought about the End of Business As Usual. Companies are collaborating internally, with customers [...]
September 27, 2011 – 10:30 am
In the “things could be worse” category: Unless you work for Hewlett-Packard, Yahoo! or News Corporation, your company isn’t discussed in “The Worst Board in America,” a video by Thomson Reuters tech correspondent Peter Lauria. “There’s basically a race to the bottom. They’re all dysfunctional in their own way,” Lauria says of the trio of [...]
To gain a seat at the table with senior management, investor relations people must talk their way into helping their companies formulate strategy, George Barrett, chairman and CEO of Cardinal Health, told several hundred IROs today in a keynote address at the 2011 NIRI Annual Conference in Orlando. “I really do feel that you’ve got [...]
September 8, 2010 – 8:01 am
Twitter presence…CHECK Facebook Brand Page…CHECK YouTube Channel…CHECK Socialized Business Strategy…TBD While showing up to the party represents a noteworthy effort, a bona fide social media strategy this checklist does not make. Creating presences, listening to conversations tied to keywords and superfluously responding to updates and questions creates a facade of engagement that is at best [...]
The CEO of Abbott Laboratories, Miles White, comments on the interplay between corporate strategy and long-term investor relationships in an August 6 interview with Investors Business Daily. Asked about ABT’s record of increasing dividends each year for 38 years, cultivating a diversified medical product line that lacks “pure pharma” sizzle, and following the slow-but-steady approach [...]
November 4, 2009 – 5:44 pm
You gotta love Global Positioning Systems – finding almost anything, guiding you through the streets, offering data to get you to your destination. And you don’t have to fold them back up, like the roadmaps people used in the old days.
I thought about roadmaps – and their GPS counterparts – as I was working on [...]
October 29, 2009 – 8:29 pm
I’m getting a mental picture: The confident commander-in-chief strides across the flight deck of the USS Economy and addresses the aircraft carrier’s crew as a MISSION ACCOMPLISHED banner flies overhead. “The recession is over!”
Well, maybe we should hold off on photo ops.
The good news on third-quarter GDP rising, breaking the recessionary streak, doesn’t mean we’re finished with [...]
