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Tag Archives: Starbucks

New Infographic: The Brandsphere by Brian Solis and JESS3

August 22, 2011 – 9:15 am

In discussions about new media, you will often hear the division of media opportunities as Paid, Owned, and Earned media (P.O.E.M.). Over the years, I’ve studied the various categorization of media from a few perspectives, 1) that of traditional content creation, owners, budgets, and metrics, 2) how social networks cater to consumption and sharing, 3) [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, dell, earned, media, New Communications, owned, p.o.e.m., promoted, shared, social media, sponsored | Comments Off

The Interest Graph on Twitter is Alive: Studying Starbucks Top Followers

February 8, 2011 – 6:41 am

Social media is maturing as are the people embracing its most engaging tools and networks. Perhaps most notably, is the maturation of relationships and how we are expanding our horizons when it comes to connecting to one another. What started as the social graph, the network of people we knew and connected to in social [...]

By brian | Posted in Industry Blogs, Research | Also tagged Business - Marketing, demographics, influencers, interest graph, New Communications, peoplebrowsr, psychographics, research.ly, social media, socialgraph, twitter | Comments Off

Influencing the Influencer

August 18, 2010 – 5:17 am

The competition for attention is focused on social networks as brands vie for awareness and consideration. Establishing a presence in Facebook and Twitter is as necessary as it is trivial. In the great social land grab, many organizations are missing true opportunities to connect with the fifth P of the marketing mix, people. It’s less [...]

By brian | Posted in Industry Blogs | Also tagged Authority, Business - Marketing, Facebook, influence, influencer, klout, media, newmedia, PR 2.0 - New Communications, social media, twitter, virgin america | Comments Off

What IR Presentations Can Learn from Jazz

July 14, 2010 – 9:19 am

I was working out the other day and listening to one of my new favorite podcasts, NPR’s Driveway Moments. The particular segment I was listening to featured an interview with the jazz musician Wynton Marsalis, who was explaining jazz to the uniniti…

By John Palizza | Posted in Industry Blogs, Investor Relations | Also tagged Dan Jorndt, Howard Schultz, investor relations officers, investor relations presentations, IR, Walgreens | Comments Off

Starbucks and Disclosure of Same Store Sales

December 5, 2008 – 9:20 am

Last January, Starbucks announced that it was no longer going to provide same store sales numbers to investors as it executed its turnaround strategy. At the time I said it was a mistake (see my post “Starbuck’s Grande Mistake” January, 31, 20…

By John Palizza | Posted in Industry Blogs, Investor Relations | Also tagged comparable store sales, investor relations officers, IR, same store sales | Comments Off