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Are You Building a Social Brand or a Social Business?

October 26, 2011 – 9:54 am

Part 8 in a series introducing my new book, The End of Business as Usual…this series serves as the book’s prequel. Social media says so much and so very little at the same time. First, social media implies that media is just that, social. But when you study many of the best practices or test [...]

By Brian Solis | Posted in Industry Blogs | Also tagged book, Books, Business - Marketing, crm, end of business, end of business as usual, ibm, social, social crm, social media | Comments Off

I think we need some time apart, it’s not me, it’s you

October 12, 2011 – 7:09 am

Part 5 in a series introducing my new book, The End of Business as Usual…this is not content from the book, this series serves as its prequel. What do people want? If you don’t know, why not ask them? Seems like a common sense question to ask. However, when it comes to customer engagement and [...]

By Brian Solis | Posted in Industry Blogs | Also tagged business, Business - Marketing, crm, customer, k.i.s.s., scrm, social media | Comments Off

Social CRM – Getting Down to Reality

March 23, 2011 – 5:24 am

Guest post by Paul Greenberg, author of CRM at the Speed of Light. Follow him on Twitter, please read his blog. First things first. Thank you, Brian. I am truly thrilled that I’m getting the honor of addressing your friends and I’m more thrilled even to be able to call you a friend. You know, [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, crm, New Media University, paul greenberg, scrm, social crm, social media | Comments Off

In Social Media, Failing to Plan is Planning to Fail

January 6, 2011 – 7:19 am

I’ve received many inbound requests for comments based on a report from Gartner, an IT analyst firm, that estimates as many as 70-percent of social media campaigns will fail in 2011. There are a series of discussions hitting the blogosphere and the Twitterverse exploring this very topic, some elementary and others on the right path. [...]

By brian | Posted in Industry Blogs | Also tagged adaptive, adaptive business, advertising, business, Business - Marketing, campaign, fail, gartner, metrics, roi, scrm, social business, social media | Comments Off

Best of 2010: The Future of Business is Social

December 29, 2010 – 11:59 am

Social media and marketing have become synonymous over the years. At the same time, social media is placing the customer back in customer service. Each movement represents important and overdue (r)evolutions within business, but this is just the beginning. With every step toward progress we make in social media, we uncover what’s necessary to make [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, change management, crm, organizational transformation, paul greenberg, scrm, social business, social media | Comments Off

The Beginning of the End of Business As Usual

October 15, 2010 – 10:38 am

Listening is only the beginning. Engagement is the beginning of the end of business as usual. Once we hear, truly hear our customers and the people who influence our decisions, effective engagement is inspired by the empathy that develops simply by being human. We start to see things through the eyes of our consumers. We [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, Change, crm, Culture, PR 2.0 - New Communications, scrm, social, social media, workflow | Comments Off

The Great Brand Dilution

October 4, 2010 – 5:09 am

For decades brands basked in the glory of control, control over consumers’ perceptions, impressions and ultimately decisions and ensuing experiences. Or better said, business leaders enjoyed a semblance of control. While businesses concentrated resources on distancing the connections between customers, influencers and representatives, a new democracy was materializing. This movement would inevitably render these faceless [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, control, customer, scrm, social media | Comments Off

The Most Influential Consumers Online are on Twitter

September 22, 2010 – 5:06 am

Twitter is a human seismograph and it represents a transformative channel where everyday people possess the ability to affect actions. The cloud of collective consciousness that houses our thoughts, experiences, and conversations is also a data trove for experts to measure and mine serendipitous and organized behavior and events. Twitter is less of a social [...]

By brian | Posted in Industry Blogs | Also tagged brands, Business - Marketing, consumer, crm, customer, influential, scrm, social, social consumer, social media, twitter | Comments Off

The Socialization of Business: Your Dirty Little Secrets are No Longer Secrets

September 20, 2010 – 5:09 am

If a conversation takes place online and you’re not there to hear it, did it really happen? Conversations do not fall into a black hole never to be heard again. And, there is no event horizon preventing their escape. The social effect is more powerful than we realize. The truth is that if one voice [...]

By brian | Posted in Industry Blogs | Also tagged 360, business, Business - Marketing, crm, ecosystem, erp, process, scrm, social media, system, vrm | Comments Off

Social Media: It’s All Part of a Master Plan…or Is It?

September 8, 2010 – 8:01 am

Twitter presence…CHECK Facebook Brand Page…CHECK YouTube Channel…CHECK Socialized Business Strategy…TBD While showing up to the party represents a noteworthy effort, a bona fide social media strategy this checklist does not make. Creating presences, listening to conversations tied to keywords and superfluously responding to updates and questions creates a facade of engagement that is at best [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, plan, scrm, social media, Strategy | Comments Off