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Tag Archives: sponsored

New Infographic: The Brandsphere by Brian Solis and JESS3

August 22, 2011 – 9:15 am

In discussions about new media, you will often hear the division of media opportunities as Paid, Owned, and Earned media (P.O.E.M.). Over the years, I’ve studied the various categorization of media from a few perspectives, 1) that of traditional content creation, owners, budgets, and metrics, 2) how social networks cater to consumption and sharing, 3) [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, dell, earned, media, New Communications, owned, p.o.e.m., promoted, shared, social media, Starbucks | Comments Off

The State and Future of Twitter 2010: Part Two

April 21, 2010 – 5:29 am

The influence and promise of Twitter is only now starting to materialize. Everything that occurred prior to Chirp has lead us to this moment and as such, is almost worthy of categorization as BC (Before Chirp). Everything that happens now, is almost symbolic of a new movement (AC, After Chirp) and as such, it essentially [...]

By brian | Posted in Industry Blogs | Also tagged ad, advertising, Business - Marketing, chirp, promoted, roi, social media, tweet, twitter | Comments Off

FTC Values Sponsored Posts at $11,000 Apiece

October 5, 2009 – 12:53 pm

What follows is the unabridged version of my latest post for TechCrunch, “FTC Values Sponsored Conversations at $11,000 Apiece“Source: Shutterstock
In May, I reviewed the proposed Federal Trade Commission guidelines that would ultimately affect and change how brands employ endorsements into their marketing, advertising, and communications programs.
Today, the Federal Trade Commission made good on its threat [...]

By brian | Posted in Industry Blogs | Also tagged advertising, blog, blogger, Business - Marketing, conversation, federal trade commission, ftc, PR, PR 2.0 - New Communications, social media, twitter, WOM, word of mouth | Comments Off