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Tag Archives: socialnetwork

Facebook Groups Give Rise to Social Nicheworking

October 11, 2010 – 5:26 am

Facebook announced a new platform for Facebook Groups recently. Rather than jump into the fray to share my immediate reactions, I opted to instead allow the news and its promise settle. Like many, my initial reaction was that of disappointment. After all, I was almost immediately bombarded with emails notifying me that I was added [...]

By brian | Posted in Industry Blogs | Also tagged Facebook, Google, groups, nichework, social media, twitter | Comments Off

Video: The Social Network of the Future

August 25, 2010 – 5:24 am

In part ten of a series of conversations exploring the state of social media, Chris Beck, founder of 26dottwo (@26dottwo) and I speculate on the future of social networks. Social networking as it exists today is not scalable nor is it representative of how social beings connect and engage. We are complex individuals we are [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, context, future, privacy, social media, socialgraph | Comments Off

Video: Is Social Media Burnout Imminent?

August 14, 2010 – 11:02 am

In part four of a series of conversations discussing the state and future of social media with Chris Beck, founder of 26dottwo (@26dottwo), we review the prospect of social media burnout or social network fatigue (SNF). We also explore the evolution of privacy and the willful exchange of what used to be private or sensitive [...]

By brian | Posted in Industry Blogs | Also tagged burnout, Business - Marketing, fatigue, privacy, SNF, social media, social network fatigue | Comments Off

Are Your Ears Burning? In Social Networks, One-Third of Consumers Talk Brands Every Week

July 6, 2010 – 5:15 am

Social media didn’t invent conversations, it provided us with tools to surface and organize them. Conversations about brands predates the mediums used to connect messages and aspirations with consumers. The motivation for brands to engage in social networks varies based on the culture and agility of each company, but what is constant is the aspiration [...]

By brian | Posted in Industry Blogs | Also tagged b2b, b2c, Business - Marketing, consumer, Facebook, social media, twitter | Comments Off

Think Outside of the Inbox

June 17, 2010 – 9:48 am

With the pervasiveness of social networks and the conversations that take place within each, many had hoped for either the reduction in volume of traditional email or the socialization of the inbox. Instead, email remains as the world’s largest untapped social network, with Gmail and Google Buzz offering a glimpse of the integration that looms [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, collaboration, email, Facebook, inbox, inbox 2.0, project management, social media, thread, threadbox | Comments Off

I Tweet Therefore I Am

May 14, 2010 – 5:11 am

The fascination with Twitter has less to do with the number of users and everything to do with the ability to observe and study a notable online community of passionate short-form content creators and consumers. This is of course, not just any online community. Twitter is quickly becoming the lens into all that moves us [...]

By brian | Posted in Industry Blogs | Also tagged anthropology, arbitron, Business - Marketing, edison, enthongraphy, Facebook, social media, sociology, survey, twitter | Comments Off

The Age of Social Networks

March 17, 2010 – 6:05 am

Social networks share a common ingredient in design and intent, the connection of people and the facilitation of conversations, sharing, and discovery. What they do not share however, are culture, behavior, and prevailing demographics. Each network is unique in its genetic and cultural composition and it is for that reason that we benefit by becoming [...]

By brian | Posted in Industry Blogs | Also tagged age, Business - Marketing, demographic, psychographic, social media | Comments Off

The State of Social Media Around the World 2010

February 8, 2010 – 5:09 am

If you were to look at Social Media the United States and many other parts of the world, you would believe that the world of Social Media was flat, dominated by social continents including Facebook, Twitter, blogs, YouTube, and Flickr. As we zoom in, we visualize other established and emerging social services that depict provinces [...]

By brian | Posted in Industry Blogs | Also tagged anthropology, Business - Marketing, Culture, global, map, PR 2.0 - New Communications, social media, sociology, worldwide | Comments Off

2010: Social Network Advertising and Marketing Outlook

January 14, 2010 – 6:46 am

In July 2009, experts predicted that advertising on Facebook would surpass MySpace by 2011. What represents a tectonic shift in social media spend is now anticipated in twenty-ten (2010).
A new report published by eMarketer, “Social Network Ad Spending: 2010 Outlook” documents the major shifts in social network advertising spending that emerged in 2009 and will [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, emarketer, Facebook, myspace, social media | Comments Off

Facebook’s Continued Rise to Pervasiveness

January 6, 2010 – 5:57 am

Source: Shutterstock (edited)
As the flame of 2009 flickered into the history books, Facebook celebrated its rise to 350 million users and certain dominance in the U.S. social networking market. However, in December, analysts questioned whether or not Facebook was losing its cool as time spent on the popular social network dropped three consecutive months among [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, comscore, Facebook, myspace, social media, twitter | Comments Off