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Tag Archives: social

The Mobile Marketing Value Exchange

January 26, 2012 – 8:21 am

Guest post by Scott Forshay, creator and editor of mobi.luxe. Following him on Twitter @mobiluxe Establishing consumer relationships through mobile marketing, as with any successful, productive relationship, inherently requires a mutual exchange of value. Whether consumers are opting-in for brand communications via SMS or engaging with the brand in a single instance through scanning a [...]

By Brian Solis | Posted in Industry Blogs | Also tagged business, Business - Marketing, luxury, media, mobile, New Communications, Premium, scott forshay | Comments Off

Social CRM Needs Clarity

December 30, 2011 – 4:13 pm

As the headline implies, even though Social CRM exists as an official category, what it is and what it is not is blurry and hotly debated. No, it doesn’t need a new definition. And, no, it doesn’t need new leadership. sCRM, and now “social enterprise” as categories could however, benefit from clarity around what it [...]

By Brian Solis | Posted in Industry Blogs | Also tagged advice, Authority, Business - Marketing, crm, denis pombriant, enterprise, mitch+denny, paul greenberg, relationships, scrm, social crm, social media, software, software advice, vendor | Comments Off

Are You Building a Social Brand or a Social Business?

October 26, 2011 – 9:54 am

Part 8 in a series introducing my new book, The End of Business as Usual…this series serves as the book’s prequel. Social media says so much and so very little at the same time. First, social media implies that media is just that, social. But when you study many of the best practices or test [...]

By Brian Solis | Posted in Industry Blogs | Also tagged book, Books, Business - Marketing, crm, end of business, end of business as usual, ibm, social crm, social media, srm | Comments Off

Report: The Rise of the Social Advertising

August 1, 2011 – 6:27 am

To download the full Pivot report, please click here… We are entering the beginning of the end of the destination web as we have known it. Consumers increasingly spend time in social networks and less in their email inboxes and visiting traditional websites. As such, brands continue to race to social media sites in the [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, madison ave., pivot, pivot conference, social blindness, social media | Comments Off

Is Your Business Antisocial?

June 22, 2011 – 6:17 am

I ask with sincerity, is your business antisocial? Take a moment before you respond. I understand you may have Facebook and Twitter presences. Your business may broadcast on YouTube. Perhaps your executives are blogging. If you’re among the more sophisticated organizations, the team is probably subscribing to elaborate monitoring services to listen more effectively. And, [...]

By brian | Posted in Industry Blogs | Also tagged antisocial, business, Business - Marketing, social business, social media, why | Comments Off

A Social Democracy: The White House learns to listen

June 13, 2011 – 8:32 am

We are now entering an era of sociopolitical influence, a framework for governments that influences and is influenced by its constituencies through real life interaction and now, new media. Some may say that this isn’t anything new. Certain governments over the years embraced the aspects of digital community in Web 1.0 and Web 2.0. Many [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, democracy, New Communications, Obama, Politics, president, social media | Comments Off

Social Business Takes a Human Touch, No Really

November 15, 2010 – 6:33 am

The socialization of media is the undercurrent for the Industrial Revolution of our time. Yet, here we are today, forcing social media into the aging paradigms that the social revolution set out to upset in the first place. Businesses still weigh the ROI of participation. Teams debate over who owns the company’s social presences. The [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, Change, crm, mangement, organizational, scrm, social media, transformation | Comments Off

(R)evolution: Frank Eliason on the Social Business and Customer Service

November 5, 2010 – 8:21 am

Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media. In episode 8, I proudly welcome Frank Eliason, senior VP of Social Media at Citibank. Frank is recognized as one of the fathers of modern customer service. Prior to joining Citibank, [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, citibank, comcastcares, customer+service, frank eliason, revolution, social media | Comments Off

The Dawn of the Social Consumer

November 3, 2010 – 5:45 am

Tweet…ReTweet Like Share Check-in Group buy QR code scan Augmented reality RFID What may sound like buzz words or mere hype, is actually the beginning of the end of business as usual. Welcome to the rise of the social consumer and a new era of social commerce. Look at the picture above and think about [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, commerce, consumer, e-commerce, f-commerce, influence, retail, social media | Comments Off

The 5th C of Community, Social Commerce

November 1, 2010 – 5:36 am

Brands are racing to create a social presence on Facebook, Twitter and the hottest social networks of the moment. The initial goals, of course, are to increase brand awareness and build community. To do so however, takes a holistic approach that extends beyond the regiment of broadcasting messages to silent audiences. Now, brands must establish [...]

By brian | Posted in Industry Blogs | Also tagged 4 c's, 5 c's, advertising, Business - Marketing, commerce, community, consumer, f-commerce, Facebook, sales, social media, walmart | Comments Off