I’ve been writing about the subject of influence, looking at it from the perspective that influence increases when your peers are personally involved in the rating process. In order to build your own influence and in order for someone to influence you, certain behavioral characteristics must be evaluated. These characteristics range from Trust, Passion and [...]
I’ve been writing about the social media audit process, uncovering what an organization learns when they go through this exercise. My last post “The Social Media Audit: Five Common Missing Pieces” mentioned the fifth missing piece as “Training and Education.”
A weekly compilation of news from around the world of investor relations. Compiled and edited by Pam Agnew, ABC. IR Service Provider of the Week Founded in 1998, ViaVid is a leading provider of audio conferencing and web collaboration solutions. We’ve built our business on customer service and we’re available 24/7 to make sure your [...]
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When you’re in your social media planning phases, an audit is critical to the success of your social communications program moving forward. The social media audit is usually conducted to identify any of the challenges or problem areas within a brand’s current program, as well as to pinpoint genuine opportunities and what’s been working with [...]
A weekly compilation of news from around the world of investor relations. Compiled and edited by Pam Agnew, ABC. Study Recommends SEC Reorganization Congress may face a choice, the report says: Increase the agency’s budget, or change the SEC’s role “to fit available funding.” Washington Post The SEC Under Fire The Securities and Exchange Commission [...]
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A weekly compilation of news from around the world of investor relations. Compiled and edited by Pam Agnew, ABC. Ex-Goldman Director Charged With Insider Trading The SEC charged Rajat Gupta, who has also served on the boards of Procter & Gamble and the parent company for American Airlines. Gupta was a guest at President Barack [...]
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February 9, 2011 – 7:43 am
The key to building an effective social media policy is to customize the guidelines to meet the needs of your organization. A well developed policy will guide your employees in the many ways that they engage in social communications. The best practice approach requires that your organization invest the time, resources, and effort to plan and build a policy that empowers the organization, allows people to understand the value of social media and helps them to see how they can better participate as internal brand champions.
By Deirdre
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Posted in Industry Blogs
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Also tagged blogging, Breakenridge, communities, Deirdre Breakenridge, PR, PR 2.0, PR 2.0 Technology, PR Plan, PRSA, public relations, Putting the public back in Public Relations, relationships, social media, Social media policy
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January 7, 2011 – 11:50 am
This week, I had the pleasure of co-presenting with Dr. Walter Kimbrough, who is the President of Philander Smith College in Little Rock, Arkansas. We spoke at the Council of Independent Colleges (CIC) Conference in Palm Springs on the topic of Social Media 101.
By Deirdre
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Posted in Industry Blogs
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Also tagged Breakenridge, communities, community, Deirdre Breakenridge, Dr. Walter Kimbrough, event, Ne Ne Leakes, Philander Smith College, PR 2.0, PR 2.0 Technology, public relations, Real Housewives of Atlanta, relationships, social media, Social Media Planning, Social media policy, Strategic Communications, twitter
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