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Tag Archives: social media

#PR Tech Tester Chart of Responsibilities

April 17, 2012 – 11:23 am

Social Media and Public Relations: Eight New Practices for the PR Professional, will be available on May 4th! As a part of the book’s launch, I thought it would a good idea to share some of the material that didn’t make it to print. So, I’m continuing with my chart series, which are all of [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged book, Deirdre Breakenridge, Eight New Practices, PR, PR 2.0, PR 2.0 Technology, public relations | Comments Off

The World’s Biggest Media & Facebook – An Evolving Relationship

April 11, 2012 – 8:10 am

By Michel Rubini, International MRT Specialist – London In 2007, Rupert Murdoch joked about Facebook overtaking MySpace as the most popular social networking site on the web. Not long after, it was no laughing matter. While Facebook might not be the best social networking site, or offer the best user experience, or even the most [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged Facebook, journalism, Liz Heron, Martin Belam, Michel Rubini, MRT, Nate Lanxon, The Guardian, twitter, wired | Comments Off

It’s a Small World After All: The Top Global Web Trends

April 11, 2012 – 6:33 am

Social media is a global phenomenon indeed. Certainly Facebook, Twitter, Google+, in their own way, each make the world a much smaller place. The distance between any two people is shrinking as the number of network connections continues to proliferate. I’m sure you’ve heard at one point or another, that the distance between two people [...]

By Brian Solis | Posted in Industry Blogs | Also tagged Business - Marketing, comscore, destination web, egosystem, global, information economy, New Communications, New Media University, Trends, web, world | Comments Off

Meet Generation C: The Connected Customer

April 9, 2012 – 8:46 am

Marketers, educators, parents, it seems that almost anyone in the Generation X or Boomer demographic is scratching their heads trying to figure out Generation Y aka the Millennial. After all, it’s the first generation to seemingly possess digital prowess as part of their DNA. And, it’s the first generation to receive both a birth certificate [...]

By Brian Solis | Posted in Industry Blogs | Also tagged baby boomers, boomers, Business - Marketing, connected customer, Disruptive Technology, gen y, gen-c, generation c, generation x, generation+y, millennial, New Communications, New Media University | Comments Off

The #PRStudChat Community Discusses Online Newsrooms on April 18th

April 9, 2012 – 7:26 am

We’re gearing up for another dynamic #PRStudchat Twitter chat session on April 18th at 8:30 p.m. ET. Our topic of discussion is the online newsroom, which is used as a centralized headquarters for an organization’s communications content. From news stories, photos and videos to contacts, media kits and investor relations, newsrooms offer information for the [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, event, online newsrooms, PR, PR 2.0, PR 2.0 Technology, PRESSfeed, PRStudChat, public relations, Sally Falkow, Steve Momorella, TEKgroup, twitter | Comments Off

Brands Give Facebook F-Commerce an F

April 5, 2012 – 8:43 am

With a looming $10 billion IPO on the horizon and a community that’s estimated to hit 1 billion users this Fall, Facebook seems unstoppable. Yet on one important front, the store front that is, Facebook has exposed an imperfection. People are not proving ready to actually buy goods and services in Facebook – at least [...]

By Brian Solis | Posted in Industry Blogs | Also tagged brands, Business - Marketing, commerce, Disruptive Technology, e-commerce, F, f-commerce, Facebook, pando daily, pandodaily, social commerce, syndicated commerce | Comments Off

The 6 Pillars of Social Commerce: Understanding the psychology of engagement

April 3, 2012 – 9:15 am

Social media is about social science not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks. The value of social media comes down to people, relationships, and the meaningful actions between them. As such, its value is measured through [...]

By Brian Solis | Posted in Industry Blogs | Also tagged behaviorgraphics, Business - Marketing, commerce, infographic, likenomics, pillars, Psychology, social, social commerce, trust | Comments Off

Social Media and Public Relations – Foreword by David Armano, EVP, Edelman Digital

April 2, 2012 – 7:28 am

Many of you may know David Armano, EVP, Global Innovation & Integration for Edelman Digital. I “officially” met David when we were asked to participate on a panel of judges for PR Newswire’s Earnies Awards in November 2011. For years, I’ve been a fan of David’s blog, Logic + Emotion, and I’ve followed him on [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged book, David Armano, Deirdre Breakenridge, Eight New Practices, PR, PR 2.0, PR 2.0 Technology, public relations | Comments Off

In an era of Digital Darwinism, no business is too big to fail or too small to succeed

March 31, 2012 – 8:22 am

In an era of Digital Darwinism, no business is too big to fail or too small to succeed…this is your time. Many follow, but very few lead. Many compete to survive, but few compete for relevance. Do we listen to our customers? Do we truly understand them? Do we create experiences or do we simply [...]

By Brian Solis | Posted in Industry Blogs | Also tagged adapt, business, Business - Marketing, darwin, darwinism, digital darwinism, Disruptive Technology, Social Issues, social object | Comments Off