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Tag Archives: social media

Nissan Embraces Social Media to Improve Customer Experiences and Foster Advocacy

January 27, 2012 – 1:25 pm

In this episode of (R)evolution, Nissan’s David Mingle, Director of Customer Management and Erich Marx, Director of Marketing join me for a refreshing conversation about social media’s impact on business transformation, customer experiences, and building an adaptive business model to learn and evolve based on new opportunities. We explore Nissan’s approach to new media for [...]

By Brian Solis | Posted in Industry Blogs | Also tagged advisory board, advocacy, brand, Business - Marketing, community, customer experience, customer journey, customer+service, New Communications, nissan, salesforce | Comments Off

Likes, Genre, Action – Facebook Introduces Clicks to Action

January 25, 2012 – 10:51 am

Following the official roll out of its new Timeline, Facebook is introducing Actions, a series of new applications that change how people interact with apps, content, brands, and each other. The new apps will extend Mark Zuckerberg’s vision of frictionless experiences based on Facebook’s Open Graph platform, where apps introduce new ways to share your [...]

By Brian Solis | Posted in Industry Blogs | Also tagged action, art, Business - Marketing, developer, Facebook, open graph, transaction | Comments Off

Looking Beyond 2012: Trends for Leading Transformation

January 23, 2012 – 9:11 am

Part 16 in an ongoing series that serves as the prequel to my new book, The End of Business as Usual… It’s a new year and a new set of predictions to set goals and expectations for 2012. I won’t bother you with the top 10 emerging social networks or apps to focus time and [...]

By Brian Solis | Posted in Industry Blogs | Also tagged 2012, business, Business - Marketing, darwin, disrutptive, emerging, end of business, Facebook, New Media University, pinterest, quora, sarah+lacy, series, Social Issues, technology, Trends, twitter | Comments Off

January #PRStudChat Recap: Guest Post By Jim Joseph, President of Lippe Taylor

January 23, 2012 – 8:09 am

A Guest Post By Jim Joseph Last week I had the distinct privilege of being a guest host on #prstudchat. At first I was excited to be invited, thinking that someone out there thought I was a stud. But when I realized it was going to be full of students … well as a professor [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged branding, Deirdre Breakenridge, event, guest post, Jim Joseph, PR, PR 2.0, PR 2.0 Technology, PRStudChat, The Experience Effect | Comments Off

Getting people to ‘like’ you online – endorsement?

January 22, 2012 – 7:52 am

The financial community has been slow to adopt social media. One big fuzzy gray zone has been compliance. But that process is evolving. Last week, a National Examination Risk Alert went out that called into question the Facebook ‘Like’ button. Testimonials: …The term “testimonial” is not defined in Rule 206(4)-1(a)(1), but SEC staff consistently interprets [...]

By Zack Miller | Posted in Uncategorized | Also tagged finance, financial advisors, invest, marketing, practice management | Comments Off

How Suntrust Uses Social Media to Engage Customers and Comply with Regulation

January 20, 2012 – 12:37 pm

Financial institutions are bound to rules and regulation than other companies experimenting in customer engagement, specifically in social media, can ignore. Over the years, SunTrust has stood out as one of several examples that understand how to use regulatory boundaries to inspire a new generation of customer engagement. The result is finding balance between risk [...]

By Brian Solis | Posted in Industry Blogs | Also tagged bank, Business - Marketing, compliance, engage, financial, industry, New Communications, Regulation, salesforce, suntrust | Comments Off

Marketing vs. PR Writing – What’s the Difference?

January 18, 2012 – 4:36 pm

In this social media world we live in, the line between marketing and public relations writing is or ought to be blurred and that’s a good thing.

By Tom Becktold, SVP Marketing, Business Wire | Posted in Industry Blogs | Also tagged Education, Press Release Tips, public relations, Publicity | Comments Off

Married to your business Twitter or Facebook account? Think before you say, I sue

January 18, 2012 – 11:51 am

About a year ago, I was asked to testify as an expert witness in a celebrity case where the celebrity in question had Tweeted a negative assessment of a particular service provider. The service provider sued claiming that the said Tweet caused significant damage to their reputation, which ultimately contributed to an unrecoverable loss in [...]

By Brian Solis | Posted in Industry Blogs | Also tagged Business - Marketing, employee, employer, law, legal, noah kravitz, phonedog, procedure, process, Social Issues | Comments Off

The Social Conference 2012 – Eight New Strategic Practices for the PR Champion

January 16, 2012 – 7:56 am

On February 9, 2012, I’ll be joining my colleagues in Amsterdam to deliver a keynote on Eight New Strategic Practices for the PR Champion. As a part of the preparation for the event, The Social Conference 2012, I was asked to discuss a few topics. My video focuses on several of the “hot” topics in [...]

By Deirdre Breakenridge | Posted in Industry Blogs, Media relations | Also tagged book, Deirdre Breakenridge, Eight New Practices, event, PR, PR 2.0, public relations, Strategic Communications, The Social Conference | Comments Off

Digital Trends: Strategies for Reaching and Influencing Connected Consumers

January 16, 2012 – 7:42 am

In 2011, the digital landscape underwent a significant shift that will have profound effects on business in 2012. The challenge is that hardly any business leaders noticed. That’s not their fault however. Although the impact of technology on business and consumer behavior was widely reported, in-depth reports on what to do next or how this [...]

By Brian Solis | Posted in Industry Blogs | Also tagged 2012, business, Business - Marketing, connected customers, digital, digital darwinism, evolution, innovation, monster.com, Trends | Comments Off