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Tag Archives: social media

Season 2 Finale: Yamaha on “blowing up” systems and processes to invest in new customer experiences

February 3, 2012 – 12:52 pm

This is it…the Season Finale! And, what a way to end Season 2 of (R)evolution…. In this episode, Yamaha shares what is by far the most expansive view of disruptive technology’s impact on business infrastructure and culture on the show to date. What you’ll see is a genuine discussion with Jeff Hawley and Rick Williams of [...]

By Brian Solis | Posted in Industry Blogs | Also tagged Business - Marketing, customer, customer experience, customer+service, experience, revolution, season 2, service, support, yamaha | Comments Off

Smartphones, Tablets, PCs, The Devices People Use to Discover Information in Social Media (and when)

February 2, 2012 – 5:13 pm

My friends over at bit.ly published an interesting graph that reveals the devices as well as the days/times that people use different devices and how and when they consume information. As you can imagine, it’s across the board, but as you can see, there are waves that every device follows, except the desktop. Desktops are [...]

By Brian Solis | Posted in Industry Blogs | Also tagged bit.ly, Business - Marketing, design, devices, Disruptive Technology, Share, smo, url, user experience, ux | Comments Off

What’s Love Got to Do with It? The 3P’s of Identity

February 2, 2012 – 8:16 am

Guest post by Allison Cerra, author of Identity Shift With the 2012 Presidential election looming, there’s no shortage of polls to help narrow the field of candidates. I find a recent one from Fox News to be particularly fascinating. Among other questions, Republican primary voters were asked which Republican presidential candidate is most likeable and [...]

By Brian Solis | Posted in Industry Blogs | Also tagged 3p's, allison cerra, book, Business - Marketing, identity, identity shift, the shift | Comments Off

Facebook Files S-1 for $5 Billion IPO (revealing stats & revenue)

February 1, 2012 – 4:38 pm

Updating as this plays out with deeper analysis and links… Just a few moments ago, Facebook officially filed an S-1 for an initial public offering seeking to raise $5 billion. Here are a few key findings… - 845 million monthly active users, year over year growth of 39% - 483 million daily active users as [...]

By Brian Solis | Posted in Industry Blogs | Also tagged Disruptive Technology, Facebook, IPO, public offering, revenue, s-1, stats | Comments Off

Pinterest Rivals Twitter in Referral Traffic

February 1, 2012 – 12:23 am

To those of you who lead “the Pinteresting life,” you’ve contributed to a phenomenon that is certainly putting its clicks where the hype is. By that I mean, Pinterest is a two-year old cultural sensation that is borderline causing dependency among its users and the rabid audiences they’re developed. This rapid fire network has pinned [...]

By Brian Solis | Posted in Industry Blogs | Also tagged Business - Marketing, click, ctr, Disruptive Technology, Facebook, Google, linkedin, New Communications, pinterest, pinteresting, referring, shareaholic, stumbleupon, traffic, youtube | Comments Off

5 Trends That Will Change CRM

January 30, 2012 – 9:51 am

I was recently asked to join a group of experts to contribute thoughts on trends driving the evolution of CRM over the next five years. I must say, that it’s a group of individuals whom I not only respect, but also am lucky enough to know in the real world. - Ray Wang, Principal Analyst [...]

By Brian Solis | Posted in Industry Blogs | Also tagged business, Business - Marketing, crm, denis pombriant, Disruptive Technology, esteban kolsky, gamification, I.F., influence, influence factor, lauren carlson, paul greenberg, ray wang, softwareadvice | Comments Off

How Evernote Helped Me To Write My Book

January 30, 2012 – 8:11 am

It was the greatest feeling to neatly pack up all of my chapters in a zip file and ship them off to my executive editor. It took about three months to write the introduction and 10 chapters for my book, “Social Media and Public Relations: Eight New Practices for the PR Professional.” By far, the [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged book, Deirdre Breakenridge, Eight New Practices, Evernote, PR, PR 2.0, PR 2.0 Technology, public relations, Social Media and Public Relations | Comments Off

Nissan Embraces Social Media to Improve Customer Experiences and Foster Advocacy

January 27, 2012 – 1:25 pm

In this episode of (R)evolution, Nissan’s David Mingle, Director of Customer Management and Erich Marx, Director of Marketing join me for a refreshing conversation about social media’s impact on business transformation, customer experiences, and building an adaptive business model to learn and evolve based on new opportunities. We explore Nissan’s approach to new media for [...]

By Brian Solis | Posted in Industry Blogs | Also tagged advisory board, advocacy, brand, Business - Marketing, community, customer experience, customer journey, customer+service, New Communications, nissan, salesforce | Comments Off

Likes, Genre, Action – Facebook Introduces Clicks to Action

January 25, 2012 – 10:51 am

Following the official roll out of its new Timeline, Facebook is introducing Actions, a series of new applications that change how people interact with apps, content, brands, and each other. The new apps will extend Mark Zuckerberg’s vision of frictionless experiences based on Facebook’s Open Graph platform, where apps introduce new ways to share your [...]

By Brian Solis | Posted in Industry Blogs | Also tagged action, art, Business - Marketing, developer, Facebook, open graph, transaction | Comments Off