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Social Media Press Releases, Like Color TVs, Have Been Coopted: They’re ALL Press Releases

November 1, 2011 – 7:53 am

The social media press release, like color TVs and airmail, have been coopted. EVERY press release should be easy to share and friendly to search engines so it can be found, seen and shared. Here’s some tips.

By Monika Maeckle | Posted in Industry Blogs | Also tagged business wire, new media, Press Release, press release 2.0, Press Release Optimization, seo, social media, social media press release | Comments Off

PR Peeps Poll: 43 Percent Cite Driving Traffic as Primary Objective in Optimizing Press Releases

November 3, 2010 – 8:02 am

More than 40 percent of PR Peeps polled say they optimize their press releases for search engines in order to drive traffic back their websites. Second reason was to influence search engine results.

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, Business Wire Polls, EON: Enhanced Online News, Polls, PR Peeps poll, PR Peeps Polls, Press Release, press release 2.0, Press Release Optimization, press releases, public relations, seo, social media | Comments Off

Breaking News: Press Release STILL Not Dead

September 28, 2010 – 3:40 pm

Press Release STILL Not Dead; What is it about the changing of the seasons that provokes fantasies of its premature demise?

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, Education, Press Release, press release 2.0, press releases, public relations, Publicity, social media press release | Comments Off

Twitter Tips Result from our What to Expect When You Tweet Your Press Release Webinar

August 20, 2010 – 9:53 am

Press Releases and Twitter: Twitter Tips result from our What to Expect When you Tweet Your Press Release

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, Business Wire Events, how-to press release, Press Release, press release 2.0, Press Release Tips, press releases, public relations, social media, social media press release, twitter, Webinars | Comments Off

White Paper on The State of the Press Release Offers Tips for Maximizing their Success

July 13, 2010 – 10:12 am

White Paper on the State of the Press Release offers tips on maximizing their success in today’s cluttered Internet environment

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, how-to press release, new media, PR, Press Release, press release 2.0, Press Release Optimization, Press Release Tips, Press Release writing, press releases, public relations, Publicity, search engine optimization, seo, social media, social media press release | Comments Off

Press Release Case Study: From Press Release to Dr. Phil Show

June 22, 2010 – 11:19 am

Press release case study: Author’s first press release lands her on Dr. Phil Show and increases book sales from 2-3 a week to 2-3 a day.

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs, Media relations | Also tagged All Things Press Release, atpr, business wire, Education, how-to press release, Press Release, press release 2.0, Press Release Case Studies, Press Release Tips, Press Release writing, press releases, public relations, Publicity, social media press release, web 2.0 | Comments Off

Upcoming Business Wire Events – June 11 Edition

June 11, 2010 – 10:22 am

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged ACBJ, Advanced Language & Media Services, business wire, Business Wire Events, Corrie Harding, Jason Silverstein, Joe Carleo, MEDIAmobz, multimedia, News & Observer, Palm Beach Post, Rachel Toole, Rick Christie, Scott Sharpe, seo, Valerie Aguirre, video, video and seo, video marketing, WCNC, web 2.0 | Comments Off

Once Again, the Press Release

May 4, 2010 – 9:53 am

- by Phil Dennison, Senior Marketing Specialist Todd Defren of PR Squared tweets about a blog entry at The Practitioner by Steve McAbee of Wunderkind Public Relations, called “Social Media: Breathing New Life Into the Press Release.” McAbee discusses ways to use the traditional press release in conjunction with social media, by using links to [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged business wire, multimedia, multimedia press release, Press Release Optimization, Press Release Tips, press releases, public relations, seo, Smart News Release, social media, social media press release | Comments Off

Editor’s Corner – January Edition

January 7, 2010 – 9:32 am

With 30 bureaus around the world and more newsrooms than all of our competitors combined, Business Wire is proud to provide local expertise and superior service, backed by the most accurate editors in the world. In Editor’s Corner, we ask some of our best to chime in on how to get the most out of [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged business wire, Editor's Corner, Editors, multimedia, multimedia press release, Press Release, press release photos, Press Release Tips, press release videos, Press Release writing, public relations, Roger Johnson, seo, Smart News Release, WiredIn Articles | Comments Off

Number One Without a Bullet

October 5, 2009 – 7:29 am

Via Twitter, Dominic Litten of Fathom SEO points to a great item at SearchEngineWatch written by SEO/SEM wizard and past Business Wire event speaker Greg Jarboe of SEO-PR.
The article, cleverly titled “Social Media Press Release Blown Away in Hail of Bullets,” takes a look at what kind of press release is more effective at getting indexed by [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged business wire, Dominic Litten, Fathom SEO, Greg Jarboe, Search Engine Watch, SEM, seo, SEO-PR, SMNR, social media press release | Comments Off

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