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Social Media Press Releases, Like Color TVs, Have Been Coopted: They’re ALL Press Releases

November 1, 2011 – 7:53 am

The social media press release, like color TVs and airmail, have been coopted. EVERY press release should be easy to share and friendly to search engines so it can be found, seen and shared. Here’s some tips.

By Monika Maeckle | Posted in Industry Blogs | Also tagged business wire, new media, Press Release, press release 2.0, Press Release Optimization, seo, social media, Social Media Release | Comments Off

Breaking News: Press Release STILL Not Dead

September 28, 2010 – 3:40 pm

Press Release STILL Not Dead; What is it about the changing of the seasons that provokes fantasies of its premature demise?

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, Education, Press Release, press release 2.0, press releases, public relations, Publicity, Social Media Release | Comments Off

Twitter Tips Result from our What to Expect When You Tweet Your Press Release Webinar

August 20, 2010 – 9:53 am

Press Releases and Twitter: Twitter Tips result from our What to Expect When you Tweet Your Press Release

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, Business Wire Events, how-to press release, Press Release, press release 2.0, Press Release Tips, press releases, public relations, social media, Social Media Release, twitter, Webinars | Comments Off

White Paper on The State of the Press Release Offers Tips for Maximizing their Success

July 13, 2010 – 10:12 am

White Paper on the State of the Press Release offers tips on maximizing their success in today’s cluttered Internet environment

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, how-to press release, new media, PR, Press Release, press release 2.0, Press Release Optimization, Press Release Tips, Press Release writing, press releases, public relations, Publicity, search engine optimization, seo, social media, Social Media Release | Comments Off

Press Release Case Study: From Press Release to Dr. Phil Show

June 22, 2010 – 11:19 am

Press release case study: Author’s first press release lands her on Dr. Phil Show and increases book sales from 2-3 a week to 2-3 a day.

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs, Media relations | Also tagged All Things Press Release, atpr, business wire, Education, how-to press release, Press Release, press release 2.0, Press Release Case Studies, Press Release Tips, Press Release writing, press releases, public relations, Publicity, Social Media Release, web 2.0 | Comments Off

Viva the Press Release! Social Media Diehard Hails “Traditional” Press Release and Paid Wire Services

May 19, 2010 – 1:54 pm

by Monika Maeckle, Vice President of New Media “I think now, more than ever, traditional press releases matter and that wire services like Business Wire are worth the expense – or rather – the investment.”–Alan Weinkrantz We don’t pretend to be objective about press releases, and indeed a quote from our boss Warren Buffett, seems appropriate here: [...]

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs | Also tagged business wire, how-to press release, Monika Maeckle, Press Release, press release 2.0, Press Release Case Studies, press release distribution, Press Release Tips, public relations, Publicity, social media | Comments Off

Once Again, the Press Release

May 4, 2010 – 9:53 am

- by Phil Dennison, Senior Marketing Specialist Todd Defren of PR Squared tweets about a blog entry at The Practitioner by Steve McAbee of Wunderkind Public Relations, called “Social Media: Breathing New Life Into the Press Release.” McAbee discusses ways to use the traditional press release in conjunction with social media, by using links to [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged business wire, multimedia, multimedia press release, Press Release Optimization, Press Release Tips, press releases, public relations, seo, Smart News Release, social media, Social Media Release | Comments Off

High Performance Press Releases: Getting Your Release Found, Seen & Shared

December 8, 2009 – 12:20 pm

Business Wire San Antonio hosted back-to-back Austin and San Antonio seminars November 18th and November 19th, 2009. Attendees were provided tips to help optimize future press releases so they are found, seen and shared.

The well-rounded panel included Bill Leake, Founder, President and CEO of Apogee Search, the most prominent search engine marketing firm in the [...]

By Jessica Lueck, Marketing Coordinator | Posted in Industry Blogs | Also tagged Apogee Search, austin, berkshire hathaway, Bill Leake, business wire, Business Wire Events, Charla Adams, Clint Howell, Facebook, press release distribution, san antonio, search engine optimization, seo, social media, Sweet Leaf Tea, twitter | Comments Off

Number One Without a Bullet

October 5, 2009 – 7:29 am

Via Twitter, Dominic Litten of Fathom SEO points to a great item at SearchEngineWatch written by SEO/SEM wizard and past Business Wire event speaker Greg Jarboe of SEO-PR.
The article, cleverly titled “Social Media Press Release Blown Away in Hail of Bullets,” takes a look at what kind of press release is more effective at getting indexed by [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged business wire, Dominic Litten, Fathom SEO, Greg Jarboe, Search Engine Watch, SEM, seo, SEO-PR, SMNR, Social Media Release | Comments Off

All Things Press Release Podcast: How Much Does it Cost to Send A Press Release?

July 23, 2009 – 11:23 am

How Much Does it Cost to Send A Press Release? The All Things Press Release podcast explores this question.

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs | Also tagged All Things Press Release, atpr, business wire, how-to press release, podcast, Press Release, press release podcast, Press Release Tips, press releases | Comments Off

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