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The Role of #PR in the Comment Response Chart

May 2, 2011 – 7:49 am

In PR we’re used to preparing executives or company spokespeople for media interviews and press conferences. We’ve also put our crisis plans in place to be ready for unexpected emergencies. Our position is to prepare and be ready for all types of public reaction to company communications. And, with social media keeping our constituents actively [...]

By Deirdre | Posted in Industry Blogs | Also tagged Comment Response Chart, communities, crisis, Deirdre Breakenridge, PR, PR 2.0, public relations, social media, Strategic Communications | Comments Off

The Social Media Audit: Five Common Missing Pieces

April 4, 2011 – 8:01 am

Going through a social media audit process is an eye opening experience for any organization. There are often issues uncovered that pose significant challenges for a company, if left unaddressed. Many of the areas that need to be tackled moving forward are often commonly overlooked or missing pieces to a social media program, which fall [...]

By Deirdre | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, PR, PR 2.0, public relations, social media, Social Media Planning | Comments Off

Social Media Policy Development: A Best Practice Approach

February 9, 2011 – 7:43 am

The key to building an effective social media policy is to customize the guidelines to meet the needs of your organization. A well developed policy will guide your employees in the many ways that they engage in social communications. The best practice approach requires that your organization invest the time, resources, and effort to plan and build a policy that empowers the organization, allows people to understand the value of social media and helps them to see how they can better participate as internal brand champions.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Breakenridge, communities, Deirdre Breakenridge, PR, PR 2.0, PR 2.0 Technology, PR Plan, PRSA, public relations, Putting the public back in Public Relations, relationships, social media, Social networks | Comments Off

#PRStudChat January 19th Special Announcement

January 14, 2011 – 8:01 am

anuary 19th from 8:30 p.m. to 9:30 p.m. ET is our #PRStudChat session, which will focus on a hot topic that’s weighing on the minds of many executives: the social media policy. Our discussion will cover everything from team development (who is responsible for policy creation) and the important areas to be addressed in a policy to how policies should be guiding employee social outreach and participation.

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, communities, community, Deirdre Breakenridge, Diane Gomez, event, Jeffrey Esposito, Munroe Regional, Organizational Behavior, PR 2.0, PR 2.0 Technology, PRSA, PRStudChat, Putting the public back in Public Relations, relationships, Ryan Gerds, social media, Strategic Communications, twitter, Vista Print | Comments Off

Social Media at CIC

January 7, 2011 – 11:50 am

This week, I had the pleasure of co-presenting with Dr. Walter Kimbrough, who is the President of Philander Smith College in Little Rock, Arkansas. We spoke at the Council of Independent Colleges (CIC) Conference in Palm Springs on the topic of Social Media 101.

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, communities, community, Deirdre Breakenridge, Dr. Walter Kimbrough, event, Ne Ne Leakes, Philander Smith College, PR 2.0, PR 2.0 Technology, public relations, Real Housewives of Atlanta, relationships, social media, Social Media Planning, Social networks, Strategic Communications, twitter | Comments Off

Kicking off #PRStudChat in 2011

January 3, 2011 – 12:14 pm

Happy New Year and all the best to our friends and colleagues in 2011! #PRStudchat is ready to begin another exciting year of insight, fun, friendship and opportunity. We want to start 2011 with a strong focus on social media strategy, planning and policy-making. Our topic has been in the news and is on the mind of employees, executives and business owners. It’s the social media policy and there’s a lot of ground to cover in one chat session.

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, communities, community, Deirdre Breakenridge, Facebook, media, PR, PR 2.0, PR 2.0 Technology, PRStudChat, public relations, relationships, social media, Social networks, twitter | Comments Off

How to Introduce & Support Your Social Media Policy

November 29, 2010 – 8:38 am

Now that you’ve written your organization’s social media policy…you’re only halfway there.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, Breakenridge, communities, community, Deirdre Breakenridge, Organizational Behavior, PR, PR 2.0, PR 2.0 Technology, privacy, public relations, Putting the public back in Public Relations, relationships, social media, Social networks, Strategic Communications | Comments Off

Are You Archiving Social Media?

November 22, 2010 – 8:21 am

The past few years have been revolutionary for PR and communications. We’ve seen changes in our approach and in new technologies that allow us to share, collaborate and connect directly with our constituents.

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, communities, community, Deirdre Breakenridge, Facebook, planning, PR, PR 2.0, PR 2.0 Technology, PR Plan, PR2.0, Putting the public back in Public Relations, social media, Social Media Planning, Social networks | Comments Off

Beauty 2.0 in NYC

November 12, 2010 – 12:35 pm

New York City has some of the best venues to host a networking event. Find a cool location and combine with an interesting topic (Beauty 2.0) and what do you have? The makings of a really creative and collaborative night. That’s exactly what happened on Tuesday, November 9th. Beauty industry professionals, media and bloggers met [...]

By Deirdre | Posted in Industry Blogs | Also tagged Beauty 2.0, Breakenridge, communities, community, Deirdre Breakenridge, event, media, PR, PR 2.0, PR 2.0 Technology, PR2.0, public relations, Putting the public back in Public Relations, relationships, social media, Social Media Planning, Social networks, Strategic Communications | Comments Off

Social Media Policy Questions

October 29, 2010 – 6:52 am

I’ve been doing a lot of work in the area of social media policy development. The same questions keep surfacing in my conversations with executives at different industry associations. Although, we see many of the two-page social media policies that are public facing, many executives are inquiring about their employees and what they need to know regarding social media participation, beyond the obvious “Rules of Engagement.”

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, Deirdre Breakenridge, PR, PR 2.0, PR 2.0 Technology, PR Plan, PR2.0, public relations, Putting the public back in Public Relations, social media, Social Media Planning | Comments Off