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Tag Archives: Social media policy

Book Review: The End of Business As Usual by @BrianSolis

January 2, 2012 – 12:47 pm

Happy New Year! I wanted to kick off the year with my book review of the End of Business as Usual by Brian Solis. The video review is almost 10 minutes long so grab a drink and a snack If you’re looking for a book to read in 2012 that challenges your thinking and [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged book, Brian Solis, Deirdre Breakenridge, Information Revolution, Organizational Behavior, PR 2.0, PR 2.0 Technology, public relations, social media, Strategic Communications, the end of business as usual | Comments Off

The Techniques of the New #PR Champion: Webinar Q&A Part IV

December 26, 2011 – 9:57 am

My December 7th Vocus Webinar on “The Techniques of the New PR Champion,” sparked many questions from participants. Here is the fourth and final part of the Q&A. Parts I, II and III are also available on my blog for review. I hope that I’ve answered everyone’s questions from the Webinar. If I’ve missed any, [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, event, PR, PR 2.0, PR 2.0 Technology, Putting the public back in Public Relations, social media | Comments Off

Responsibilities of the #PR Policymaker

August 12, 2011 – 7:24 am

Stepping up to help champion the social media policy development process is a critical role in the organization; one well suited for the PR professional. From my experience, working with different companies and professionals, the PR policymaker (one of the eight new roles assigned) often gets the ball rolling with a clear vision of how [...]

By Deirdre | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, PR, PR 2.0, public relations, social media, Strategic Communications | Comments Off

Public Relations Expanded: Eight Social Roles Assigned

July 25, 2011 – 5:04 am

Here’s the good news…if your organization is participating in social media, then the public relations function has expanded. The responsibilities of the PR professional continue to increase, with new roles assigned. As you take on these new challenges, you’re seen as an even more valuable asset to your company. In my book, “Putting the Public [...]

By Deirdre | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, PR, PR 2.0, public relations, Putting the public back in Public Relations, social media, Strategic Communications | Comments Off

How are you supporting your social media policy?

July 1, 2011 – 8:01 am

Here’s a quick question for you to think about … How are you supporting your social media policy? We build policies to guide our employee communications as well as how the public interacts with us through social media. It’s important to think about the training and the tools and resources to help employees successfully implement [...]

By Deirdre | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, PR, PR 2.0, PR 2.0 Technology, public relations, social media | Comments Off

Enhanced Social Media Response Chart

June 27, 2011 – 6:44 am

In preparation for my presentation last week to the members of the PRSA Alaska Chapter, I created an enhanced version of a Social Media Comment Response Chart. The updated version includes three areas of comments: (1) Positive Comments, (2) General Brand/Product/Service Comments with various types of responses required based on the different kinds of inquiries [...]

By Deirdre | Posted in Industry Blogs | Also tagged Comment Response Chart, crisis, Deirdre Breakenridge, PR 2.0, social media | Comments Off

Is Your Comment Response Chart Ready?

June 6, 2011 – 5:27 am

Experience tells us that social media may lead to escalated levels of communication or crisis at any time. Whether a company has contributed to a situation that upsets its customers, information is misunderstood, or there is a malicious attack on the brand, you have to be prepared.

By Deirdre | Posted in Industry Blogs | Also tagged Comment Response Chart, crisis, Deirdre Breakenridge, influencers, integrated communications, PR, PR 2.0, public relations, social media, Social Media Planning | Comments Off

To Achieve Employee Buy-In You Have to Invest

May 27, 2011 – 7:18 am

Yesterday, I conducted an all day learning workshop. It was pretty intense, with only a couple breaks and a working lunch. The employees who participated in the workshop were there to learn about the new social media plan and policy recently adopted by the organization. They spent the day listening to presentations, getting involved in [...]

By Deirdre | Posted in Industry Blogs | Also tagged Brand Ambassadors, Deirdre Breakenridge, Employee Communications, Organizational Behavior, PR 2.0, public relations, Social Media Education, Social Media Planning | Comments Off

#PR & the Social Media Gatekeeper System

May 13, 2011 – 10:05 am

When it comes to PR and managing the reputation of the brand, it’s important to be proactive by setting the proper systems in place. The Social Media Gatekeeper System is a great way to keep social media managed and under the guidance of the organization.

By Deirdre | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, Gatekeeper System, PR, PR 2.0, PR 2.0 Technology, PR2.0, public relations, social media, video | Comments Off

The Role of #PR in the Comment Response Chart

May 2, 2011 – 7:49 am

In PR we’re used to preparing executives or company spokespeople for media interviews and press conferences. We’ve also put our crisis plans in place to be ready for unexpected emergencies. Our position is to prepare and be ready for all types of public reaction to company communications. And, with social media keeping our constituents actively [...]

By Deirdre | Posted in Industry Blogs | Also tagged Comment Response Chart, communities, crisis, Deirdre Breakenridge, PR, PR 2.0, public relations, social media, Strategic Communications | Comments Off