Tag Archives: Social Media Planning

Social Media and the Small Business

I’m really excited to moderate a rapid-fire small business panel at Blogworld on May 24th in New York City.  We are going to dig into the challenges and successes of the small business, when it comes to social media communications.  In preparation for the panel session, I was reviewing some interesting materials, and came across [...]

Internal Social Media Collaboration: A Comparison of Platforms

A best practices approach to social media begins on the inside of the organization, with education and training for employees. In a recent blog post, “Internal Social Media Education and Collaboration,”

Internal Social Media Education & Collaboration

I’ve been writing about the social media audit process, uncovering what an organization learns when they go through this exercise. My last post “The Social Media Audit: Five Common Missing Pieces” mentioned the fifth missing piece as “Training and Education.”

The Social Media Audit: Five Common Missing Pieces

Going through a social media audit process is an eye opening experience for any organization.  There are often issues uncovered that pose significant challenges for a company, if left unaddressed. Many of the areas that need to be tackled moving forward are often commonly overlooked or missing pieces to a social media program, which fall [...]

The Social Media Audit

When you’re in your social media planning phases, an audit is critical to the success of your social communications program moving forward.  The social media audit is usually conducted to identify any of the challenges or problem areas within a brand’s current program, as well as to pinpoint genuine opportunities and what’s been working with [...]

PR Profession Grades Higher In Social Media Than Ad Agencies

I was very happy to see the survey results of a joint study with Worldcom PR Group, the largest partnership of independent PR firms in the world and the Transworld Advertising Agency Network (TAAN), a blue chip organization of advertising agencies. The joint study discussed how PR is getting higher grades in social media, with good projections toward revenue growth in 2011, as reported by the principals of the agencies that were surveyed.

Social Media at CIC

This week, I had the pleasure of co-presenting with Dr. Walter Kimbrough, who is the President of Philander Smith College in Little Rock, Arkansas. We spoke at the Council of Independent Colleges (CIC) Conference in Palm Springs on the topic of Social Media 101.

Are You Archiving Social Media?

The past few years have been revolutionary for PR and communications. We’ve seen changes in our approach and in new technologies that allow us to share, collaborate and connect directly with our constituents.

Questions About Social Media Monitoring & Measurement Platforms

There are a lot of great technology partners. You need to roll up your sleeves and test several of these platforms to see which one meets the needs of your programs or the needs of different clients.

Beauty 2.0 in NYC

New York City has some of the best venues to host a networking event.  Find a cool location and combine with an interesting topic (Beauty 2.0) and what do you have?  The  makings of a really creative and collaborative night.  That’s exactly what happened on Tuesday, November 9th. Beauty industry professionals, media and bloggers met [...]