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Tag Archives: Social Media Planning

Can You Tell Who Tries to Own Social Media?

August 20, 2010 – 10:49 am

In the past, you may have heard me say,”No one owns social media.” However, that doesn’t mean that different departments in your company aren’t trying to own it. Actions always speak louder than words. I remember reading a post a year ago by Jeremiah Owyang that I thought was excellent. He outlined five ways that [...]

By Deirdre | Posted in Industry Blogs | Also tagged blogging, communities, community, Facebook, influencers, integrated communications, Organizational Behavior, PR, PR 2.0, PR 2.0 Technology, public relations, Putting the public back in Public Relations, relationships, social media, Social media policy | Comments Off

Competitors on Twitter: Evaluate With Your Eyes Wide Open

August 16, 2010 – 6:45 am

If you’ve done your listening exercises (monitoring the social landscape through keyword searches) you may have discovered your competition is on Twitter. As a part of your own social media strategy and planning audit, it’s important to evaluate what your competition is doing, how they are connecting with influencers and how quickly they’re advancing on this network.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, communities, community, Competition, Competitive Intelligence, influencers, PR, PR 2.0, PR 2.0 Technology, PR Plan, PR2.0, public relations, Putting the public back in Public Relations, relationships, social media, twitter | Comments Off

Social Media is Serious Business

August 13, 2010 – 7:02 am

Speaking at the Florida Public Relations Association 72nd Annual Conference was such a great experience for me. I enjoyed presenting PR Revolution: From PR Past to Hybrid Power, which was received with open arms. After my keynote, one topic of discussion I found extremely interesting surfaced during a Q&A session with the senior counselors. The [...]

By Deirdre | Posted in Industry Blogs | Also tagged blogging, communities, community, Facebook, media, planning, PR, PR 2.0, PR 2.0 Technology, PR Plan, public relations, Putting the public back in Public Relations, relationships, social media, Social networks | Comments Off

Social Media Policy: Employee vs. Public

July 30, 2010 – 6:52 am

Going through my RSS feeds, I came across Dave Fleet’s article on the 57 Social Media Policy Examples and Resources in SocialMediaToday. A very useful article with excellent examples! There are so many best practices for us to review. So, as you are scouring policies, you may want to consider separating your resources into a [...]

By Deirdre | Posted in Industry Blogs | Also tagged blogging, communities, Organizational Behavior, planning, PR, PR 2.0, social media, Social media policy, Social networks | Comments Off

Social Media Policy Content & Tone

July 23, 2010 – 8:03 am

I presented to the members of PRSA this week on building a social media policy and best practices of policy development. Part of the discussion focused on the language and tone that you find in social media policies and guidelines.

By Deirdre | Posted in Industry Blogs | Also tagged blogging, communities, community, Organizational Behavior, PR, PR 2.0, PRSA, public relations, relationships, social media, Social media policy, Social networks, video | Comments Off

What’s New in Social Media Planning & Policy Development?

July 19, 2010 – 8:06 am

My last blog post on creating a social media policy focused on a how to approach the development of your policy in order to represent your organization, based upon the type of social outreach, as well as employee and public participation in your social networking initiatives.

By Deirdre | Posted in Industry Blogs | Also tagged integrated communications, Organizational Behavior, planning, PR, PR 2.0, PR Plan, PRSA, public relations, social media, Social media policy | Comments Off