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Tag Archives: Social Media Planning

Enhance the Executive’s Experience: Share Information Relevant to Their World

January 6, 2012 – 11:50 am

One of the first things I learned in marketing was to “mirror” my audience’s behavior. For example, working at an agency for years, we learned to watch the body language of the executives in the room. Lean forward at the boardroom table if they lean forward, be more relaxed if they are more relaxed. If [...]

The Techniques of the New PR Champion Webinar: Q&A Part II

December 16, 2011 – 7:28 am

For those of you who caught my December 7th Vocus Webinar on “The Techniques of the New PR Champion,” here’s Part II of the Q&A. I can tell from the number of questions, (there were over 65 with some duplication), PR professionals are ready to embrace new practices and they’re looking at 2012 as a [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, event, influencers, PR, PR 2.0, PR 2.0 Technology, public relations, social media, Strategic Communications | Comments Off

What Will #PR Look Like As We Approach 2015?

November 21, 2011 – 7:37 am

It’s never too early to make predictions. As I watched the Holiday decorations go up in my neighborhood over the weekend (I know, it’s not even Thanksgiving yet), it made me think about 2012 and the years to come. So, here is my “moving forward” post on what going to happen in PR next year, [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, integrated communications, PR, PR 2.0, PR 2.0 Technology, Predictions for 2015, public relations, social media, Strategic Communications | Comments Off

#PR & the Future of Media

August 22, 2011 – 7:37 am

I was interviewed for a virtual event called the Future of Media: Radical Integration presented by Cision, which will take place on August 23, 2011 at 2:00 p.m. ET. The question I was asked: how important is owned media in the marketing mix today; an interesting question for PR professionals, as our focus has been [...]

By Deirdre | Posted in Industry Blogs | Also tagged Cision, Deirdre Breakenridge, event, Future of Media, Owned Media, PR, PR 2.0, PR 2.0 Technology, public relations, social media, Strategic Communications, video | Comments Off

Book Review: Social Marketing to the Business Customer

July 4, 2011 – 10:36 am

My book review of Social Marketing to the Business Customer is long overdue. I read the book in preparation for the #PRStudChat April session when we asked the authors, Eric Schwartzman and Paul Gillin, to be our special guests. This book is really good and deserves a review. Of course, I have to disclose that [...]

By Deirdre | Posted in Industry Blogs | Also tagged b2b, book, Deirdre Breakenridge, eric schwartzman, Paul Gillin, PR 2.0, public relations, Social Marketing, social media, Strategic Communications | Comments Off

Is Your Comment Response Chart Ready?

June 6, 2011 – 5:27 am

Experience tells us that social media may lead to escalated levels of communication or crisis at any time. Whether a company has contributed to a situation that upsets its customers, information is misunderstood, or there is a malicious attack on the brand, you have to be prepared.

By Deirdre | Posted in Industry Blogs | Also tagged Comment Response Chart, crisis, Deirdre Breakenridge, influencers, integrated communications, PR, PR 2.0, public relations, social media, Social media policy | Comments Off

To Achieve Employee Buy-In You Have to Invest

May 27, 2011 – 7:18 am

Yesterday, I conducted an all day learning workshop. It was pretty intense, with only a couple breaks and a working lunch. The employees who participated in the workshop were there to learn about the new social media plan and policy recently adopted by the organization. They spent the day listening to presentations, getting involved in [...]

By Deirdre | Posted in Industry Blogs | Also tagged Brand Ambassadors, Deirdre Breakenridge, Employee Communications, Organizational Behavior, PR 2.0, public relations, Social Media Education, Social media policy | Comments Off

Worldcom Survey Results: B2B Social Media in 2011

May 9, 2011 – 7:10 am

To further the #PRStudChat discussion on B2B social marketing, I want to share the information I received from the Worldcom Public Relations Group regarding a study they conducted with B2B companies surveying their social media practices in 2011.

By Deirdre | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, PR, PR 2.0, PRStudChat, social media, Strategic Communications, Worldcom PR Group | Comments Off

Social Media and the Small Business

May 6, 2011 – 11:40 am

I’m really excited to moderate a rapid-fire small business panel at Blogworld on May 24th in New York City. We are going to dig into the challenges and successes of the small business, when it comes to social media communications. In preparation for the panel session, I was reviewing some interesting materials, and came across [...]

By Deirdre | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, integrated communications, PR, PR 2.0, public relations, social media, Strategic Communications, Vocus | Comments Off

Internal Social Media Collaboration: A Comparison of Platforms

April 18, 2011 – 6:54 am

A best practices approach to social media begins on the inside of the organization, with education and training for employees. In a recent blog post, “Internal Social Media Education and Collaboration,”

By Deirdre | Posted in Industry Blogs | Also tagged communities, Deirdre Breakenridge, PR, PR 2.0, PR 2.0 Technology, social media, Social networks | Comments Off