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Tag Archives: social currency

I Like You, But Just Not in That Way

October 24, 2011 – 8:01 am

Part 7 in a series introducing my new book, The End of Business as Usual…this is not content from the book, this series serves as its prequel. You like me, you really like me! Not so fast. Businesses are using social media to earn Likes and Follows, engage with customers, and the more progressive brands, [...]

By Brian Solis | Posted in Industry Blogs | Also tagged Business - Marketing, exacttarget, Facebook, like, likenomics, meh, social media, unlike | Comments Off

The Information Democracy and Attention Economics

February 7, 2011 – 1:27 pm

Minimalistic forms of self-expression masquerade as a new information economy. Instead, it’s a new information democracy that represents the greatest era for self-expression in history. What we say, however, defines the value of the social economy and our place in it. If we are defined by our actions and words, essentially the currencies we exchange, [...]

By brian | Posted in Industry Blogs | Also tagged arbitrage, brand, Business - Marketing, exchange, irl, personal brand, quora, social capital, social media | Comments Off

A Conversation About You, Social Currency and Social Capital

December 22, 2010 – 11:42 am

In February 2011, I have the privilege to speak at the lift conference in Geneva. But this isn’t about the conference as much as it is about an important subject that I’ve been asked to address. While this idea is nothing new to economists, theorists, futurists and other intellectuals around the world, my focus is [...]

By brian | Posted in Industry Blogs | Also tagged bank, Business - Marketing, capital, credit, economics, exchange, finance, klout, lift, peerindex, social media | Comments Off

Video: Checking-in as a Form of Social Currency

August 15, 2010 – 4:02 am

In part six of a series of conversations that explore the state and future of social media, Chris Beck, founder of 26dottwo (@26dottwo), and I check-in with FourSquare and other geo-location networks. We review how these location-based networks open new channels and dynamics for online and offline connections. We also examine the nuances of “checking-in” [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, check in, checking in, endoresement, foursquare, geo local, location, loopt, social media | Comments Off