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Tag Archives: smb

In Social Media, Engagement Has Its Rewards

June 21, 2010 – 5:16 am

One of the most sought after answers in Social Media is whether or not engagement in social networks such as Twitter or Facebook directly correlates to customer acquisition, retention, and advocacy. Before we can earn customers however, we have to recognize that at any given time, there are also prospects. And, prospects require information and [...]

By brian | Posted in Industry Blogs, Research | Also tagged brand, business, Business - Marketing, consumer, customer, Facebook, small business, social media, survey, twitter | Comments Off

Social Media in Small Business is Anything But Small

May 24, 2010 – 5:08 am

In celebration of National Small Business Week…
For entrepreneurs, business owners, investors, and consultants, one of the most exciting prospects of social media, lies in the ability to dramatically amplify your visibility and value proposition among existing and potential stakeholders. Social Media finally places small, local and emerging businesses in the spotlight in ways that up [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, customer, service, small business, social media | Comments Off

Championing Change from Within

February 12, 2010 – 6:34 am

Social Media is as revolutionary as it is evolutionary. It represents an important chapter in the ongoing saga and transformation of new media.
Over the years, we’ve witnessed that the 10 stages of social media integration in business are almost always set in motion by an internal champion who is determined and impassioned to engender change [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, Change, change agent, politician, PR 2.0 - New Communications, small business, social media, trust, trust agent | Comments Off

The Socialization of Small Business

January 13, 2010 – 6:16 am

Social Media impacts every business, every brand, and in doing so, connects a network of distributed communities of influence, making the world a much smaller place in the process. Small businesses are in fact at an advantage in Social Media Marketing as they can focus on hyper-local activity that can offer immediate rewards or at [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, forbes, now, real-time, ron+conway, small business, social media, web | Comments Off