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BW Fun Fact: Business Wire Has Been Adding Multimedia to Press Releases for More Than a Decade

March 14, 2011 – 9:14 am

In 1997, Business Wire introduced the Smart News Release (SNR), which allowed users to embed photos, audio, video and other multimedia into press releases. Not only does multimedia help a press release stand out to reporters or readers, but it also increases the reach of a release in search engines. Although often overlooked, Google Images [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , , , , , | Comments Off

Multimedia Still Makes Better Press Releases

October 21, 2010 – 6:43 am

by Joseph Miller, EON Product Manager, Business Wire Austin Business Wire’s distribution and technology products have evolved considerably throughout the years (we’re celebrating our 50th anniversary next year!). With the advent of Internet distribution and other standards along with prolific creation of digital media such as photos and videos, we’ve been quick to adopt multimedia [...]

By Joseph Miller, EON Product Manager | Posted in Industry Blogs | Also tagged , , , , , , , | Comments Off

Adding Video to Maximize Your Reach and Exposure

July 6, 2010 – 7:36 am

- by Claudia Perez-Bonilla, Client Services Representative, Business Wire/Florida On June 22nd, Business Wire Florida media luncheon attendees were able to partake in a lively discussion with video experts and marketing, PR and corporate communications professionals on the benefits of adding video to press releases to gain visibility and exposure. Hosted by JM Family Enterprises [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged , , , , , , , , , , , , , | Comments Off

Once Again, the Press Release

May 4, 2010 – 9:53 am

- by Phil Dennison, Senior Marketing Specialist Todd Defren of PR Squared tweets about a blog entry at The Practitioner by Steve McAbee of Wunderkind Public Relations, called “Social Media: Breathing New Life Into the Press Release.”  McAbee discusses ways to use the traditional press release in conjunction with social media, by using links to [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , | Comments Off

Business Wire and MEDIAmobz Team Up To Help Clients Bring Video To Their News

February 24, 2010 – 9:37 am

A successful marketing or PR campaign involves a lot of components, and chief among them is great content.  Part of that content is, obviously, text.  Searchability guides much of marketing today, and properly written text means better search results.
But another key component is multimedia.  Compelling product demonstrations, captivating commercials, videos that go viral . . [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , | Comments Off

Editor’s Corner – January Edition

January 7, 2010 – 9:32 am

With 30 bureaus around the world and more newsrooms than all of our competitors combined, Business Wire is proud to provide local expertise and superior service, backed by the most accurate editors in the world. In Editor’s Corner, we ask some of our best to chime in on how to get the most out of [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , , , , , | Comments Off

Brevity Is The Soul Of Viewership

April 8, 2009 – 10:15 am

Online video is the Internet’s It Girl right now: Viewership of online video is up more than a third, Hulu and its streaming full-length shows are the #2 video site on the web (stealing eyes from TV screens), and it seems like even your grandmother is vlogging on YouTube now.
But with all those tens millions [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , | Comments Off

Reminder: BW Webinar Friday on Video and Corporate Communication with Digital Citizen Media

January 22, 2009 – 1:09 pm

With the increasing popularity of online video, we asked our friends at Digital Citizen Media to join us in a talk about using video for corporate communication purposes and our new partnership.
Recently, Business Wire teamed with Digital Citizen Media, a leading digital media production and content management company, to offer professional video tools, in particular [...]

By Tom Becktold, SVP Marketing, Business Wire | Posted in Industry Blogs | Also tagged , , , , , , , , , , | Comments Off
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