Tag Archives: small business

Almost Half of Small Businesses Find Customers in Social Networks

In social media, is there truth to the proverb, “seek and ye shall find?” As our experience in new media matures, learning what it is we wish to seek and also accomplish is at the forefront of rapid evolution. Converting questions into objectives is how we grow and succeed. While the opportunities within social media [...]

In Social Media, Engagement Has Its Rewards

One of the most sought after answers in Social Media is whether or not engagement in social networks such as Twitter or Facebook directly correlates to customer acquisition, retention, and advocacy. Before we can earn customers however, we have to recognize that at any given time, there are also prospects. And, prospects require information and [...]

Social Media in Small Business is Anything But Small

In celebration of National Small Business Week…
For entrepreneurs, business owners, investors, and consultants, one of the most exciting prospects of social media, lies in the ability to dramatically amplify your visibility and value proposition among existing and potential stakeholders. Social Media finally places small, local and emerging businesses in the spotlight in ways that up [...]

Championing Change from Within

Social Media is as revolutionary as it is evolutionary. It represents an important chapter in the ongoing saga and transformation of new media.
Over the years, we’ve witnessed that the 10 stages of social media integration in business are almost always set in motion by an internal champion who is determined and impassioned to engender change [...]

The Socialization of Small Business

Social Media impacts every business, every brand, and in doing so, connects a network of distributed communities of influence, making the world a much smaller place in the process.  Small businesses are in fact at an advantage in Social Media Marketing as they can focus on hyper-local activity that can offer immediate rewards or at [...]

Should my Small Business use Press Releases?

Business Wire provides press release distribution tools and services that can fit almost any budget, from Fortune 100 to brand new Startup.

Local businesses can build real-time personalized newswires

Small business, especially ones that cater to local customers, have been slower to adapt to doing ebusiness.  These prorprieters gripe that entirely local businesses don’t stand to gain much from going online, other than providing a small web presence for customers and prospective customers.  Small businesses have the ability [...]