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The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part Three

July 16, 2010 – 5:07 am

Part Three of Three Nicheworks are highly coveted or soon will be as no brand is an island. Attention and interests are focused within social streams and as individuals are empowered to define their online experiences, connecting the dots proves pivotal. If conversations are markets, nicheworks represent the glue that binds disparate conversational ecosystems. And [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, communications, hybrid theory, manifesto, PR, PR 2.0, PR 2.0 - New Communications, social media | Comments Off

The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part Two

July 14, 2010 – 5:07 am

Part Two of Three In the book Engage!, I use music as a metaphor for the business approach necessary to execute socialized programs flawlessly. I suggest that today, many organizations approach new media with the style of jazz improvisationalists. They possess an incredible ability to jam independently and also together, but they often drift into [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, communications, hybrid theory, manifesto, PR, PR 2.0, PR 2.0 - New Communications, social media | Comments Off

The Last Mile: The Socialization of Business

June 28, 2010 – 5:44 am

I’m working on developing ideas that originated when writing Engage. It didn’t make the deadline, but wanted to share them here with you for your review and also to seek your feedback… Everything begins with a shift in perspective from viewing stakeholders as a separate entity, “us vs. them,” to a singular view of “us [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, customer, last mile, PR, sales, social media | Comments Off

SCRM and SRM: Potay-to, Potah-to When Done Right

June 4, 2010 – 5:36 am

This is Part Two of Two in a series exploring the promise and potential of Social CRM and SRM. In Part One, we reviewed the importance of sCRM as well as introduced the concepts of Social Relationship Management (SRM) to look beyond customers in Social Media. Originally intended for inclusion in Engage!, Paul Greenberg contributed [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, crm, customer, paul+greenberg, relationships, scrm, social media, srm | Comments Off

Social CRM is Just the Beginning: Looking Beyond Customers

June 2, 2010 – 5:27 am

In Engage!, I review the important catalysts and methodologies defining the new era of Social CRM or sCRM. In the discussion, I also introduce the idea of SRM (social relationship management), a concept that may at first blush, seemingly appear to introduce yet another acronym or perhaps challenge the promise of sCRM. However, its only [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, crm, customer, relationships, scrm, social, social media, srm | Comments Off

Social Media in Small Business is Anything But Small

May 24, 2010 – 5:08 am

In celebration of National Small Business Week…
For entrepreneurs, business owners, investors, and consultants, one of the most exciting prospects of social media, lies in the ability to dramatically amplify your visibility and value proposition among existing and potential stakeholders. Social Media finally places small, local and emerging businesses in the spotlight in ways that up [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, customer, small business, smb, social media | Comments Off

Engage: A Video Introduction

May 2, 2010 – 5:30 am

Engage helps businesses and brands build, cultivate, and measure success in the new web and it is now available online and hopefully in a book store near you.
Please consider reading the book and if you find it helpful, please also help me share it with those who are looking to learn about social media and [...]

By brian | Posted in Industry Blogs | Also tagged book, branding, Business - Marketing, customer, Education, engage, newmedia, PR 2.0 - New Communications, scrm, social media | Comments Off

Engage is Now Available at a Bookstore Near You

March 18, 2010 – 9:05 am

Following a special and unforgettable debut at SXSW Interactive, I’m excited and thankful to announce that Engage! is available at bookstores near you.
When you invest so much into something that you believe will change the way people think, you can’t wait to tell the world.
This book is written for you…
It helps champions, decision makers, and [...]

By brian | Posted in Industry Blogs | Also tagged book, branding, Business - Marketing, customer, Education, engage, newmedia, PR 2.0 - New Communications, scrm, social media | Comments Off

The Socialization of Service and Relationships

December 31, 2009 – 10:12 am

Wherever the balance of influence falls in new media, without genuine, empathetic service, recognition, or reciprocity, we are only extending the very things that prevent us from forming meaningful connections. Connect with Brian Solis: Twitter, LinkedIn, Tumblr, Plaxo, or Facebook —Get the new iPhone app! — Click the image below to buy the book/poster: — Image Source: Shutterstock

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, customer+service, PR 2.0 - New Communications, relationships, social media | Comments Off

In Social Media, Collaboration is King

October 9, 2009 – 5:34 am

Guest post by Becky Carroll: Read her blog | Follow her on TwitterSource: Shutterstock
In the past, it was somewhat difficult to have true customer conversations. We were able to solicit customer feedback, but we weren’t always good at responding. The fact is, we didn’t have a good way to easily get back to customers with [...]

By brian | Posted in Industry Blogs | Also tagged becky carroll, business, Business - Marketing, collaboration, customer, social media | Comments Off