A MAJOR change to Google’s search algorithm to weed out “low-quality” websites has hit investor relations departments as many hosted IR websites and the largest PR wire service appear to have had their rankings cut. Company news releases on IR websites hosted by Thomson Reuters, PR Newswire’s Investor Room and to a lesser extent Shareholder.com [...]
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We’re frequently discussing the importance of good headlines, choosing the proper keywords, and tweeting your press releases. Mack Collier shows how all of it, plus real time search, comes together. Is Google News broken? And if so, can it be fixed? The power of social media: Your vacation photos on Facebook can influence people’s [...]
To get your press release into Google News, don’t be too redundant with keywords and hyperlinks. Too much redundancy appears to be a red flag.
by Amy Yen, Marketing Specialist, Business Wire LA Last week, Business Wire was proud to be a sponsor of Social Media Club’s Social Media Masters workshop, a one-day program in San Diego offering advanced social media training in a unique format. Brian Solis, author of Engage, was the keynote speaker for the event, which also [...]
The 50-40-10 Rule of Optimizing Press Releases Have you ever wondered how much energy you should put towards optimizing your press releases? If so, please consider adopting my 50-40-10 optimization technique for your next press release (it’s great for blog posts too, by the way!). So what does 50-40-10 mean? 50-40-10 is a technique for [...]
by Danny Selnick, Vice President, Public Policy Services, Business Wire DC November’s mid-term elections are over and voters and pundits can talk ad infinitum about who’s in, who’s out, and why — and even what challenges President Obama and his administration face because of the shift in power in the House and a narrowing of [...]
More than 40 percent of PR Peeps polled say they optimize their press releases for search engines in order to drive traffic back their websites. Second reason was to influence search engine results.
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To get into Google News, write headlines less than 70 characters, says recent report by Schwartz Communications
Welcome to the final edition (for now) of our SEO Q&A mini-series. If you haven’t yet, I recommend taking a few minutes and reading through the previous posts: SEO 101, SEO 102 and SEO 103. If you’re the impatient type, feel free to go straight to the Final Exam. Otherwise, continue on to our final [...]
