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BWELA 2011: 7 Key Takeaways from BlogWorld Expo 2011

November 7, 2011 – 8:05 am

By Amy Yen, Marketing Specialist, Business Wire Los Angeles BlogWorld Expo is a daunting place to be. There are more than 150 sessions featuring more than 250 speakers over three days, not to mention the fact that the whole place is basically teeming with really smart people with really interesting ideas about absolutely everything. So, [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Amber Naslund, Amy Yen, blogging, blogs, BlogWorld, BlogWorld Expo, BlogWorld LA, business wire, BusinessWired, BWELA, Chris Brogan, Dennis Yu, EdgeRank, Facebook, Facebook EdgeRank, ford, Google, Google Panda, google plus, Guy Kawasaki, Jim Farley, mobile, new media, Panda, Shane Ketterman, social media, Technorati | Comments Off

Social Media Press Releases, Like Color TVs, Have Been Coopted: They’re ALL Press Releases

November 1, 2011 – 7:53 am

The social media press release, like color TVs and airmail, have been coopted. EVERY press release should be easy to share and friendly to search engines so it can be found, seen and shared. Here’s some tips.

By Monika Maeckle | Posted in Industry Blogs | Also tagged business wire, new media, Press Release, press release 2.0, Press Release Optimization, social media, social media press release, Social Media Release | Comments Off

PRSAIcon 2011 Recap: Eight Key Takeaways, From Storytelling to Link Tracking

October 19, 2011 – 7:02 am

Amy Yen, Marketing Specialist, outlines eight key takeaways from the PRSA 2011 International Convention. From storytelling to media training to link tracking, here’s what PR, marketing and C-level execs need to know.

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged #PRSAIcon, Amy Yen, Chris Brogan, customer service, Joe Rohde, link tracking, marketing, Measurement, media training, multimedia, new media, PR, Press Release Optimization, PRSA, PRSA 2011, public relations, Publicity, search, social media, Soledad O'Brien, storytelling, video | Comments Off

Free Tools to Enhance Your Press Release Reports

July 5, 2011 – 8:32 am

SEO Tip Jar blogger Joseph MIller offers great free tips and tools for tracking your results. Check ‘em out!

By Joseph Miller, EON Product Manager | Posted in Industry Blogs | Also tagged business wire, Measurement, online measurement, PR measurement, SEO Tip Jar, tips and tricks | Comments Off

Business Wire’s Inclusion in Google News Archives Means Press Releases Live Forever

June 9, 2011 – 2:28 pm

The Business Wire Google News archive goes back to the 1990s. Your press releases, like diamonds, are forever. Believe it.

By Joseph Miller, EON Product Manager | Posted in Industry Blogs | Also tagged Google, search, search engine optimization, SEO Tip Jar | Comments Off

Send Your Press Release on a High Quality Site

May 17, 2011 – 6:13 am

Not all news distributors and websites are created equal, says Google. Here’s some questions to ask when deciding what constitutes a high quality sites for sending out your news releases

By Joseph Miller, EON Product Manager | Posted in Industry Blogs | Also tagged branding, business wire, Google, search, search engine optimization, SEO Tip Jar | Comments Off

Press Releases and Branding: Build Your Brand for Better SEO

April 19, 2011 – 8:34 am

With two billion active users and 130 million domains on the web, indexing the torrent of information is a challenge for large search engines and impossible for individuals. One way to distinguish your company or organization is to build a trusted brand within your niche. Press releases, done well, can play a role here. Search [...]

By Joseph Miller, EON Product Manager | Posted in Industry Blogs | Also tagged advice, Bing, branding, business wire, Google, Press Release Tips, search, SEO Tip Jar, seo tips, tips, Yahoo | Comments Off

Friday Fast Links: March Madness, Wire Service SEO and More

March 18, 2011 – 11:48 am

What do you know about your wire service’s SEO practices? How big are the opportunities for brands and social media during March Madness? (A Google search for “March Madness” + “social media” returns nearly 2 million results.) On the off chance you missed Rebecca Black blowing up the internet this week, you missed a great [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Consumer Marketing, disclosure, new media, Press Release Optimization, Press Release Tips, public relations, Publicity, social media | Comments Off

Google Algorithm Changes Reward Best Practice SEO and Pay Off for Press Release Visibility

March 15, 2011 – 8:08 am

Google algorithm changes cause a spike in traffic for press releases at Business Wire, while other press release distribution services suffered dramatic decreases.

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, Business Wire Events, Engineering, Press Release Optimization, press releases | Comments Off

BW Fun Fact: Business Wire Has Been Adding Multimedia to Press Releases for More Than a Decade

March 14, 2011 – 9:14 am

In 1997, Business Wire introduced the Smart News Release (SNR), which allowed users to embed photos, audio, video and other multimedia into press releases. Not only does multimedia help a press release stand out to reporters or readers, but it also increases the reach of a release in search engines. Although often overlooked, Google Images [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged 50ht Anniversary, 50th Anniversary, business wire, Business Wire fun fact, BW Fun Fact, BW Fun Facts, Google Images, multimedia, multimedia press release, Press Release Optimization, press release photos, press release SEO, Press Release Tips, press release video, Smart News Release | Comments Off