In this edition of SEO Tip Jar I want to show you some free keyword tools that can start using today to supplement your press release and online content creation efforts. Keyword tools are an excellent resource to help you optimize for search, generate new ideas, gauge the relative popularity of different keywords among searchers [...]
By Joseph Miller, EON Product Manager
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Posted in Industry Blogs
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Also tagged business wire, EON: Enhanced Online News, free tools, ideas, keywords, Press Release, Press Release Optimization, Press Release writing, press releases, seo, Small Business Marketing, web 2.0, writing
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It’s the age old question. As long as companies and PR practitioners have been sending releases, everyone has wanted to know when is the best time to send my release?
Everyone still wants to know because there is really no true right answer. Until Google starts mining data directly from our minds predicting the future will continue to be a difficult endeavor. However, with the power of free tools and site search it’s become relatively easy to get a read on the present and measure short term opportunities.
Here’s my basic premise: using tools like Google Trends and site search on the major press release distribution sites like Business Wire to gauge the amount of competition, you can increase your chances of catching a wave and contributing to a hot story.
By Joseph Miller, EON Product Manager
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Posted in Industry Blogs
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Also tagged business wire, Google, Google Trends, press release distribution, Press Release Optimization, Press Release Strategy, Press Release Tips, search, seo, web 2.0
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For this edition of SEO Tip Jar I wanted to look at hit releases and see what attributes they tend to have in common. My methodology was simple and straightforward. I defined hit releases as those getting the most release reads (or page views) and took the top 10 releases on EON: Enhanced Online News [...]
Judging from my recent experiment, they do. For years, conventional wisdom suggested avoiding special symbols such as ® (registered trademark) and ™ (trademark) in press release headlines. The assumption has been that search engines and downstream sites to which releases are pushed have difficulty digesting words with symbols attached and your release may be misconstrued. [...]
By Joseph Miller, EON Product Manager
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Posted in Industry Blogs
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Also tagged Bing, business wire, Google, Press Release Optimization, Press Release Tips, search, search engine optimization, seo, web 2.0, Yahoo
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For many companies and agencies distributing press releases, appearing in online news outlets such as Google News is a significant benefit and often an important part of their PR or SEO strategy. And from their perspective, getting in may seem quite straightforward when using a wire service such as Business Wire: Write the press release, [...]
By Joseph Miller, EON Product Manager
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Posted in Industry Blogs
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Also tagged business wire, EON: Enhanced Online News, Google, Google News, google tips, Joseph Miller, news, PR, Press Release Optimization, Press Release Tips, search, seo
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December 21, 2009 – 10:05 am
Within the PR world, 2009 would probably be considered the year of Social, but for many it is also the year where SEO went from yet another random acronym to a high priority for clients and agencies alike. For many web savvy PR practitioners, press releases now serve double duty as both a communication tool [...]
By Joseph Miller, EON Product Manager
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Posted in Industry Blogs
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Also tagged business wire, EON: Enhanced Online News, Joseph Miller, Measurement, new media, Newstrak Reports, PR measurement, search, search engine optimization, seo, seo tips, tools, web 2.0
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December 3, 2009 – 8:58 am
Looking to learn more about the art and science of Search Engine Optimization? Join Joseph Miller, EON Product Manager, for a new batch of tips from his SEO Tip Jar.
In the age of Google, links truly make the world go round and your press releases are no exception. Every press release is an opportunity [...]
