– by Phil Dennison, Senior Marketing Specialist About a year ago, we wrote about gobbledygook phrases — words that are used over and over in press releases and other marketing materials, but serve little purpose other than cluttering up your news. We included a link to the HubSpot Gobbledygook Grader, developed by David Meerman Scott, [...]
It’s the age old question. As long as companies and PR practitioners have been sending releases, everyone has wanted to know when is the best time to send my release?
Everyone still wants to know because there is really no true right answer. Until Google starts mining data directly from our minds predicting the future will continue to be a difficult endeavor. However, with the power of free tools and site search it’s become relatively easy to get a read on the present and measure short term opportunities.
Here’s my basic premise: using tools like Google Trends and site search on the major press release distribution sites like Business Wire to gauge the amount of competition, you can increase your chances of catching a wave and contributing to a hot story.
By Joseph Miller, EON Product Manager
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Posted in Industry Blogs
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Also tagged business wire, Google, Google Trends, press release distribution, Press Release Optimization, Press Release Strategy, Press Release Tips, seo, SEO Tip Jar, web 2.0
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On Wednesday, May 12, PR and marketing professionals from the Greater Cincinnati area attended our event, “Social Media ROI: Being Seen Is Not Enough.” Our expert panel consisted of: Michael DeAloia, LNE Group (Moderator) Daniel Lally, Vice President, Pinger PR at Powers Agency Krista Neher, CEO, Boot Camp Digital James Pilcher, Journalist, The Cincinnati Enquirer [...]
By Phil Dennison, Senior Marketing Specialist, Business Wire
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Posted in Industry Blogs
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Also tagged business wire, business wire event, Business Wire Events, Business Wire media breakfast, Cincinnati, Corporate Social Responsibility, Crisis Communications, James Pilcher, Krista Neher, Michael D'Aloia, social media, social media ROI
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Nielsen published their latest data on US Search Providers today, showing Google far ahead of all competitors with a healthy 65.7% of all search traffic, representing more than 6.3 billion searches in the month of March. The next closest competitor, Yahoo!, had 13.4%. Guess that makes our recent SEO Tip Jar advice on making sure [...]
In Part One, we focused on how to make your brand findable and shareable in social media. A white paper by Gigya validates the shift to, and resulting importance of, social search and its dependence on crowd participation. Online businesses must optimize in order to earn referral traffic from social networks.
With the advent of social [...]
Search isn’t an isolated experience. The act of looking for information is now fused with validation, which means the socialization of search will unite discovery with context and relationships. It all begins with where we purposely search for relevant content and also where we respond to interesting information that crosses our path.
ComScore’s most recent search [...]
Judging from my recent experiment, they do. For years, conventional wisdom suggested avoiding special symbols such as ® (registered trademark) and ™ (trademark) in press release headlines. The assumption has been that search engines and downstream sites to which releases are pushed have difficulty digesting words with symbols attached and your release may be misconstrued. [...]
By Joseph Miller, EON Product Manager
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Posted in Industry Blogs
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Also tagged Bing, business wire, Google, Press Release Optimization, Press Release Tips, search engine optimization, seo, SEO Tip Jar, web 2.0, Yahoo
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For many companies and agencies distributing press releases, appearing in online news outlets such as Google News is a significant benefit and often an important part of their PR or SEO strategy. And from their perspective, getting in may seem quite straightforward when using a wire service such as Business Wire: Write the press release, [...]
By Joseph Miller, EON Product Manager
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Posted in Industry Blogs
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Also tagged business wire, EON: Enhanced Online News, Google, Google News, google tips, Joseph Miller, news, PR, Press Release Optimization, Press Release Tips, seo, SEO Tip Jar
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Ben Plomion heads up SEM Valet, a Search Engine Marketing firm that builds pay-per-click (PPC) campaigns for its clients, so he’s a guy you can trust to know his stuff. Following a recent meeting, Ben took a look at EON: Enhanced Online News for its possible value in building backlinks to clients’ websites and being [...]
Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check [...]
By Jessica Lueck, Marketing Coordinator
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Posted in Industry Blogs
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Also tagged Bloomberg, business wire, Business Wire Events, BusinessWired, ethnic marketing, global-mobile-social-measurable, journalism, online search, Press Release Tips, public relations, seo, social media
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