November 30, 2011 – 10:19 am
Guest post by Matt Polsky, social media director for Veterans United Home Loans By now, many of us have already started setting up our Google+ business pages, and have noticed that there’s nothing overly special about these business pages yet, since they currently lack a vanity URL, have no setting for multiple admins and closely [...]
October 19, 2011 – 7:02 am
Amy Yen, Marketing Specialist, outlines eight key takeaways from the PRSA 2011 International Convention. From storytelling to media training to link tracking, here’s what PR, marketing and C-level execs need to know.
By Amy Yen, Marketing Specialist, Business Wire
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Posted in Industry Blogs, Media relations
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Also tagged #PRSAIcon, Amy Yen, Chris Brogan, customer service, Joe Rohde, link tracking, marketing, Measurement, media training, multimedia, new media, PR, Press Release Optimization, PRSA, PRSA 2011, public relations, Publicity, seo, social media, Soledad O'Brien, storytelling, video
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October 13, 2011 – 6:13 am
When trying to get relevant search engine results from Google, it helps to know your defaults. Here’s some tips for improving your searching from our resident datadiva, Sandy Malloy.
The Business Wire Google News archive goes back to the 1990s. Your press releases, like diamonds, are forever. Believe it.
Not all news distributors and websites are created equal, says Google. Here’s some questions to ask when deciding what constitutes a high quality sites for sending out your news releases 
With two billion active users and 130 million domains on the web, indexing the torrent of information is a challenge for large search engines and impossible for individuals. One way to distinguish your company or organization is to build a trusted brand within your niche. Press releases, done well, can play a role here. Search [...]
By Joseph Miller, EON Product Manager
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Posted in Industry Blogs
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Also tagged advice, Bing, branding, business wire, Google, Press Release Tips, seo, SEO Tip Jar, seo tips, tips, Yahoo
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February 25, 2011 – 10:58 am
We’re frequently discussing the importance of good headlines, choosing the proper keywords, and tweeting your press releases. Mack Collier shows how all of it, plus real time search, comes together. Is Google News broken? And if so, can it be fixed? The power of social media: Your vacation photos on Facebook can influence people’s [...]
This is the second edition in my mini-series on SEO basics based on questions we’ve received in our ongoing webinar series on press release SEO. In this post I address five questions that are a bit more advanced than those I answered in SEO 101, the first post in the series. Should we embed a [...]
By Joseph Miller, EON Product Manager
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Posted in Industry Blogs
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Also tagged bing yahoo, business wire, Google, Press Release Optimization, search engine optimization, seo, seo 102, SEO Tip Jar, web 2.0, Webinars
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For this edition of SEO Tip Jar I culled some questions from last week’s webinar on Press Release SEO presented by Alison MacDonald, Raschanda Hall and yours truly. We’ve held this webinar a few times now, and some questions keep coming up. In that vein, I thought I’d start a mini-series answering your basic press [...]
– by Phil Dennison, Senior Marketing Specialist About a year ago, we wrote about gobbledygook phrases — words that are used over and over in press releases and other marketing materials, but serve little purpose other than cluttering up your news. We included a link to the HubSpot Gobbledygook Grader, developed by David Meerman Scott, [...]
