For this edition of SEO Tip Jar I wanted to look at hit releases and see what attributes they tend to have in common. My methodology was simple and straightforward. I defined hit releases as those getting the most release reads (or page views) and took the top 10 releases on EON: Enhanced Online News [...]
Nielsen published their latest data on US Search Providers today, showing Google far ahead of all competitors with a healthy 65.7% of all search traffic, representing more than 6.3 billion searches in the month of March. The next closest competitor, Yahoo!, had 13.4%. Guess that makes our recent SEO Tip Jar advice on making sure [...]
Judging from my recent experiment, they do. For years, conventional wisdom suggested avoiding special symbols such as ® (registered trademark) and ™ (trademark) in press release headlines. The assumption has been that search engines and downstream sites to which releases are pushed have difficulty digesting words with symbols attached and your release may be misconstrued. [...]
By Joseph Miller, EON Product Manager
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Posted in Industry Blogs
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Also tagged Bing, business wire, Google, Press Release Optimization, Press Release Tips, search, seo, SEO Tip Jar, web 2.0, Yahoo
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Great press releases start with great headlines. More and more press release writers are learning that a great headline is not only about being catchy, but also about applying SEO best practices in order to maximize your reach in search engines.
In this edition of the All Things Press Release podcast, our EON Product Manager Joseph [...]
By Joseph Miller, EON Product Manager
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Posted in Industry Blogs
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Also tagged All Things Press Release, business wire, EON: Enhanced Online News, headlines, podcast, Press Release, Press Release Optimization, Press Release Tips, search friendly headlines, seo, web 2.0
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February 26, 2010 – 10:43 am
We talk a lot about links in press releases at Business Wire. Why?
Because links are important signposts for both readers and search engine robots. They can help with your page rank, drive traffic to your website, amplify your message and help increase engagement and understanding.
In this edition of the All Things Press Release podcast, our EON [...]
December 21, 2009 – 10:05 am
Within the PR world, 2009 would probably be considered the year of Social, but for many it is also the year where SEO went from yet another random acronym to a high priority for clients and agencies alike. For many web savvy PR practitioners, press releases now serve double duty as both a communication tool [...]
By Joseph Miller, EON Product Manager
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Posted in Industry Blogs
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Also tagged business wire, EON: Enhanced Online News, Joseph Miller, Measurement, new media, Newstrak Reports, PR measurement, search, seo, SEO Tip Jar, seo tips, tools, web 2.0
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December 3, 2009 – 8:58 am
Looking to learn more about the art and science of Search Engine Optimization? Join Joseph Miller, EON Product Manager, for a new batch of tips from his SEO Tip Jar.
In the age of Google, links truly make the world go round and your press releases are no exception. Every press release is an opportunity [...]
October 29, 2009 – 7:23 am
by Joseph Miller, EON: Enhanced Online News Product Manager, Business Wire San Antonio
I recently wrote a post that covered some key search engine ranking factors and how they apply to your press releases. Today I thought I would dive into one of those key factors: the page title. In the context of press releases, your [...]
By Joseph Miller, EON Product Manager
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Posted in Industry Blogs
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Also tagged business wire, EON, EON: Enhanced Online News, Google, press release headlines, Press Release Tips, press releases, search, search friendly headlines, seo
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